Marketing Data Analyst

The Marketing Data Analyst is responsible for supporting the omnichannel & marketing department in regard to analytics, reporting, and customer segmentation. Primary responsibilities will include reporting setup, creating ad hoc reports, and maintenance of reoccurring reports to create actionable insights for various marketing teams.

Essential Job Functions

Compile, organize, and reconcile data for a variety of teams and areas of focus including: digital marketing, retail, loyalty, user experience, and other omnichannel initiatives.

Translate raw data and marketing results into easy to understand findings including preparation of executive summaries and business reviews.

Collaborate and partner with teams from multiple departments for reporting, metrics, and recommendations (Marketing, IT, Pricing, Merchandise, Professional Sales, Accounting, etc.).

Develop reporting dashboards and tools for digital marketing and e-commerce site performance on a daily, weekly, quarterly, and annual basis, or as needed by the business.

Partner with business stakeholders to analyze marketing campaigns for effectiveness and develop data informed actions that lead to improvements in campaign sales and other KPI's.

Provide ongoing analysis and reporting of sales and margin drivers, identifying root causes, and opportunities to drive incremental growth.

Assist in setting up, tracking, and reporting on a/b marketing test models. Measure, optimize and report outcomes of marketing tests.

Create Ad-hoc reporting and support of new report development as needed.

Build and evaluate data models to test and validate various hypotheses and marketing campaigns.

Assist with special department projects at the direction of the Supervisors, Managers, Directors, or Vice President.

Skills/Education/Knowledge/Experience/Abilities

Required:

Excellent analytical skills with demonstrated experience turning data into actionable insights.

• Inquisitive and in constant pursuit of innovative ways to drive results; does not settle for the status quo.
  
  

Ability to manage projects, be organized, and set clear priorities.

Excellent written and verbal communication skills.

Proactive self-starter who is comfortable in a team oriented work environment.

Desired

Bachelor’s degree in marketing, marketing research, business or equivalent.

1-3 years of direct and hands-on reporting experience (Google Analytics, Applied Predictive Technologies (APT), MicroStrategy, Domo, Data Studio, Tableau, Adobe, etc.)

Experience working with CRM platforms for customer journey reporting across channels.

Understanding of Python, SQL, or related data analysis tools.

Knowledge of internal O’Reilly processes.

Automotive knowledge.

O’Reilly Auto Parts has a proven track record of growth and stability. O’Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization.

Total Compensation Package

• Competitive Wages & Paid Time Off
• Stock Purchase Plan & 401k with Employer Contributions Starting Day One
• Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
• Team Member Health/Wellbeing Programs
• Tuition Educational Assistance Programs
• Opportunities for Career Growth
  
  

O’Reilly Auto Parts is an equal opportunity employer. The Company does not discriminate on the basis of race, religion, color, national origin or ancestry (including immigration status or citizenship), sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions,) age (40 and over), veteran status, uniformed service member status, physical or mental disability, genetic information (including testing or characteristics) or another protected status as defined by local, state, or federal law, as applicable.

Qualified individuals with a disability may be entitled to reasonable accommodation under the Americans with Disabilities Act. If you require a reasonable accommodation during the application or employment process, please send an email to: [email protected] or call 417-862-2674, ext. 68901, and provide your requested accommodation, and position details.