Regional Sales Manager - East

Description

We’re looking for a Regional Sales Manager to lead sales across the East Coast. This is a high-impact, relationship-focused role ideal for someone energized by a fast-paced, entrepreneurial environment. You’ll be responsible for growing sales, managing brokers, deepening distributor and retail relationships, and expanding our footprint across both natural and conventional channels.

• Develop and execute regional sales strategies to grow revenue and increase brand visibility
• Identify and secure new business and distribution opportunities
• Optimize territory coverage and distribution for maximum market penetration
• Manage and hold brokers accountable to brand goals and performance metrics
• Partner closely with distributors like UNFI and KeHE to drive execution and market expansion
• Build strong relationships with retail buyers and store managers across key accounts
• Serve as a brand ambassador and resource for in-store activations, product education, and promotional support
• Work with Marketing, Operations, and Trade teams to align on launches, trade spend, and promotional campaigns
• Analyze sales and syndicated data (IRI, SPINS, Nielsen) to tell compelling stories and inform strategic decisions
• Monitor sales metrics and provide regular updates on territory performance and opportunities
• Deliver quarterly sales growth and actionable regional insights to support national strategies
  
  

Requirements

WHAT YOU’VE DONE:

• 3–5+ years in CPG sales, preferably within beverages or other consumer packaged goods
• Proven success managing brokers and building retail relationships in both natural and conventional channels
• Experience working with KeHE, UNFI, and syndicated data (IRI, SPINS, Nielsen, Circana)
• Proficiency in Google Suite; experience with CRM and trade spend systems a plus
• Valid driver's license and willingness to travel within region
  
  

Who You Are

• Entrepreneurial, curious, and solutions-oriented—you love to dig into challenges and drive results
• A relationship builder who thrives in cross-functional environments
• Organized and detail-oriented with strong time management skills
• Comfortable in both the weeds and the big picture—able to toggle between day-to-day execution and strategic thinking
• Confident and collaborative—able to speak up, stand your ground, and work through complex issues with others
• Enthusiastic about grocery and fascinated by how products get to shelf
  
  

Who We Are

At the forefront of the beverage industry, SYSTM Foods is building the future of functional refreshment. Through the strategic acquisition and growth of exceptional cold-chain beverage brands—including REBBL, Chameleon Organic Coffee, and HUMM Kombucha—we’re on a mission to deliver better-for-you drinks that fuel wellness, energy, and vitality.

Each of our brands offers unique health benefits—from organic, fair-trade coffee to plant-based protein and low/no-sugar gut health support. We are not just selling beverages—we’re crafting purposeful experiences that uplift lifestyles.