Lead Advertising Strategist
UKG
Date: 2 weeks ago
City: Weston, FL
Salary:
$99,800
-
$143,450
per year
Contract type: Full time
Company Overview
With 80,000 customers across 150 countries, UKG is the largest U.S.-based private software company in the world. And we’re only getting started. Ready to bring your bold ideas and collaborative mindset to an organization that still has so much more to build and achieve? Read on.
At UKG, you get more than just a job. You get to work with purpose. Our team of U Krewers are on a mission to inspire every organization to become a great place to work through our award-winning HR technology built for all.
Here, we know that you’re more than your work. That’s why our benefits help you thrive personally and professionally, from wellness programs and tuition reimbursement to U Choose — a customizable expense reimbursement program that can be used for more than 200+ needs that best suit you and your family, from student loan repayment, to childcare, to pet insurance. Our inclusive culture, active and engaged employee resource groups, and caring leaders value every voice and support you in doing the best work of your career. If you’re passionate about our purpose — people —then we can’t wait to support whatever gives you purpose. We’re united by purpose, inspired by you.
About The Team
Join our dynamic and collaborative Advertising & Sponsorships marketing team, where we work cross-functionally to grow and shape our brand across all channels. Our impact is driven by three key focus areas: developing standout brand campaigns, strategically placing our message across the right platforms, and leading sports and league partnerships that deepen brand connection. As a key driver of UKG’s brand visibility and market presence, our team plays a vital role in fueling the company’s continued growth and global success.
About The Role
We’re looking for a bold, strategic thinker to join our global marketing team as Lead Advertising Strategist. In this role, you’ll help shape and amplify UKG’s brand presence across markets by combining creative vision with audience and media insights to build campaigns that resonate and drive growth.
This role will center on unifying critical components of our brand awareness efforts. You’ll identify target audience segments, analyze media consumption trends, and provide strategic recommendations on awareness investments. Collaborating with regional teams and agency partners, you’ll help foster a cohesive, global brand strategy that connects with our audiences and elevates our presence worldwide.
What You’ll Do
Basic Qualifications
UKG is on the cusp of something truly special. Worldwide, we already hold the #1 market share position for workforce management and the #2 position for human capital management. Tens of millions of frontline workers start and end their days with our software, with billions of shifts managed annually through UKG solutions today. Yet it’s our AI-powered product portfolio designed to support customers of all sizes, industries, and geographies that will propel us into an even brighter tomorrow!
Equal Opportunity Employer
UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories.
View The EEO Know Your Rights poster
UKG participates in E-Verify. View the E-Verify posters here .
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Disability Accommodation in the Application and Interview Process
For individuals with disabilities that need additional assistance at any point in the application and interview process, please email [email protected] .
The pay range for this position is $99,800 to $143,450, however, base pay offered may vary depending on skills, experience, job-related knowledge and location. This position is also eligible for a short-term incentive and a long-term incentive as part of total compensation. Information about UKG’s comprehensive benefits can be reviewed on our careers site at https://www.ukg.com/careers
With 80,000 customers across 150 countries, UKG is the largest U.S.-based private software company in the world. And we’re only getting started. Ready to bring your bold ideas and collaborative mindset to an organization that still has so much more to build and achieve? Read on.
At UKG, you get more than just a job. You get to work with purpose. Our team of U Krewers are on a mission to inspire every organization to become a great place to work through our award-winning HR technology built for all.
Here, we know that you’re more than your work. That’s why our benefits help you thrive personally and professionally, from wellness programs and tuition reimbursement to U Choose — a customizable expense reimbursement program that can be used for more than 200+ needs that best suit you and your family, from student loan repayment, to childcare, to pet insurance. Our inclusive culture, active and engaged employee resource groups, and caring leaders value every voice and support you in doing the best work of your career. If you’re passionate about our purpose — people —then we can’t wait to support whatever gives you purpose. We’re united by purpose, inspired by you.
About The Team
Join our dynamic and collaborative Advertising & Sponsorships marketing team, where we work cross-functionally to grow and shape our brand across all channels. Our impact is driven by three key focus areas: developing standout brand campaigns, strategically placing our message across the right platforms, and leading sports and league partnerships that deepen brand connection. As a key driver of UKG’s brand visibility and market presence, our team plays a vital role in fueling the company’s continued growth and global success.
About The Role
We’re looking for a bold, strategic thinker to join our global marketing team as Lead Advertising Strategist. In this role, you’ll help shape and amplify UKG’s brand presence across markets by combining creative vision with audience and media insights to build campaigns that resonate and drive growth.
This role will center on unifying critical components of our brand awareness efforts. You’ll identify target audience segments, analyze media consumption trends, and provide strategic recommendations on awareness investments. Collaborating with regional teams and agency partners, you’ll help foster a cohesive, global brand strategy that connects with our audiences and elevates our presence worldwide.
What You’ll Do
- Develop and implement brand awareness strategies aligned with business goals, marketing objectives, and global expansion plans.
- Lead campaign strategy—shaping creative direction, messaging, and narrative for multi-channel brand campaigns, including commercial development.
- Drive media and channel strategy by identifying where and how to bring our message to market across platforms, regions, and audiences.
- Contribute to the optimization of key marketing partnerships & sponsorships through data-driven recommendations and strategic input.
- Collaborate with internal teams and agency partners to create compelling advertising content that reflects our brand voice.
- Conduct audience and media research to uncover insights, guide investment decisions, and inform campaign development.
- Monitor and analyze performance of awareness initiatives, using data to optimize strategies and improve impact.
- Partner cross-functionally with brand, creative, digital, social, and communications teams to ensure cohesive messaging and integrated execution.
- You think like a strategist and act like a storyteller—connecting the dots between brand, audience, and placement.
- You’re energized by bold ideas and unafraid to challenge the status quo to push creative boundaries.
- You bring clarity and focus in fast-paced, complex environments, helping teams align around a shared vision.
- You know how to influence and inspire cross-functional partners, agencies, and executives to drive unified brand impact.
Basic Qualifications
- Minimum of 6 years of experience in brand strategy, advertising, or related roles.
- Proven experience working at or with brand agencies and partners.
- Strong understanding of digital marketing, social media platforms, and content creation.
- In-depth knowledge of advertising trends and channel strategies.
- Exceptional communication and presentation skills, with the ability to convey strategic recommendations to executive leadership.
- Experience working closely with executive-level leaders and teams.
- Strong project management skills, with the ability to manage multiple initiatives and meet deadlines in a fast-paced environment.
- Proficiency in analyzing data and translating metrics into actionable insights and strategies.
- Familiarity with sports sponsorships or brand partnerships globally.
- Experience in global marketing environments or with international campaign rollouts.
- Ability to influence cross-functional teams and drive alignment across regions and functions.
UKG is on the cusp of something truly special. Worldwide, we already hold the #1 market share position for workforce management and the #2 position for human capital management. Tens of millions of frontline workers start and end their days with our software, with billions of shifts managed annually through UKG solutions today. Yet it’s our AI-powered product portfolio designed to support customers of all sizes, industries, and geographies that will propel us into an even brighter tomorrow!
Equal Opportunity Employer
UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories.
View The EEO Know Your Rights poster
UKG participates in E-Verify. View the E-Verify posters here .
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Disability Accommodation in the Application and Interview Process
For individuals with disabilities that need additional assistance at any point in the application and interview process, please email [email protected] .
The pay range for this position is $99,800 to $143,450, however, base pay offered may vary depending on skills, experience, job-related knowledge and location. This position is also eligible for a short-term incentive and a long-term incentive as part of total compensation. Information about UKG’s comprehensive benefits can be reviewed on our careers site at https://www.ukg.com/careers
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