Senior Product Manager, Footwear
adidas
Date: 12 hours ago
City: Portland, OR
Contract type: Full time
Purpose & Overall Relevance For The Organization
- Be a consumer, culture and sport expert, with a passion and willingness to bring culture and sport together
- Support in influencing and executing the category direction
- Support in working with all necessary functions to deliver the category business objectives
- Support in creating ranges within the category from both an image and commercial point of view, while actively connecting with GTM and Merchandising
- Support the director in influencing and implementing strategic category direction while proactively assisting in range direction.
- Assist in identifying new business opportunities to drive innovation and commerciality, ensuring alignment with brand and business unit (BU) strategies.
- Provide product creation process expertise, ensuring all tasks are executed within set timeframes while maintaining product excellence.
- Act as a role model for the team, supporting the product creation process and fostering a collaborative environment.
- Facilitate strong cross-functional relationships with interlinked departments to enable an efficient product development process.
- Conduct business analysis, draw insights, and support actions that drive profitability and efficiency.
- Leverage strong knowledge of product information systems and interlinking functions to ensure clarity on timelines and processes.
- Contribute high-level product expertise to create industry-leading products and support discussions with markets and retailers.
- Prepare and present ranges and business-related topics with the appropriate structure and audience in mind.
- Collaborate with Go To Market (GTM) counterparts to integrate GTM direction into relevant ranges.
- Take ownership of specific projects that optimize category performance, working independently while providing updates to leadership.
- Support direct reports (if applicable), ensuring structured onboarding, functional skill development, and alignment with team goals.
- Maintain a strong understanding of the NAM marketplace, competitive landscape, and key consumer insights to inform decision-making.
- Provide operational support to ensure the BU vision, strategic objectives, and financial targets are met, while helping guide creation teams in executing brand strategies.
- Personnel managed – if applicable
- Budget managed – no
- Steer a strong relationship and ensure constant dialogue/feedback with
- business unit and across other BU´s
- cross-functional team (Design, Development, GTM, Sports Marketing, Materials, Costing, Planning)
- markets and relevant third parties
- Lateral thinking and challenge status quo
- Communication skill set, including effective negotiation and clear transportation of information
- Step up to conflicts, work towards a diplomatic solution
- Be open for change, support execution of change management
- Cooperate effectively to maintain and develop trustful relationships
- Basic leadership skills
- Work independently as well as part of a team
- Efficiently plan and prioritize daily work
- In-depth knowledge of respective product category
- Advanced analytical skills, be solution driven and result oriented
- Ability to travel
- Passion for sports
- College degree, preferably in marketing/business/textile/fashion
- Minimum of 5 years Product Marketing experience with APP, FTW or ACC background
- Experience in trade or sales is helpful
- Fluent in English
- PC skills (MS Office programs)
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