Airport Marketing, Communications, and Air Service Development Manager

Under the direction of the Airport Director, the Airport Marketing, Communications, and Air Service Development Manager manages multiple aspects of the Airport’s marketing, public relations, media relations, and communications programs. Responsibilities include writing and producing news releases, brochures, and other marketing materials, and serves as the Airport’s 24/7 media contact; manages all marketing efforts to promote the Airport and assist with increasing its customer base and revenues; and manages all aspects of the air service development program.

Primary Duties And Responsibilities

The following duties ARE NOT intended to serve as a comprehensive list of all duties performed by all employees in this classification, only a representative summary of the primary duties and responsibilities. Incumbent(s) may not be required to perform all duties listed and may be required to perform additional, position specific-duties.

• Manages marketing functions, advertising, corporate communications, and supervises campaigns for such areas as customer service, airfield construction, general aviation, and advocacy programs. Conceives, gains approval of, and supervises execution of media campaigns. Prepares and presents a marketing program budget to the Airport Director.
• Directs public affairs function, public information programs, and media relations that have impact on the airport and its mission, operations, and other internal/external publics.
• Develops, maintains, and executes airport marketing materials for local, regional, and national markets working closely with the marketing agency of record.
• Support community and corporate relationships to establish ties, partnerships, governmental affairs, outreach, and tours.
• Disseminates and follows up on news releases and media announcements to promote the Airport as an organization.
• Attends air service development conferences in conjunction with the Airport Director and makes presentations to encourage airline air service growth.
• Develops and publishes Social Media content to various audiences.
• Manages the Airport’s websites maintenance, including publishing and editing content, and contacting the website vendor for necessary updates and changes.
• Manages the Airport’s information display system (baggage, flight, gate and advertising information).
• Acquires, analyzes, and reports on various statistical data points related to marketing, customer retention, and air service development.
• Attends meetings, seminars, conventions, and workshops to further knowledge, stay informed of the changes in the airport/tourism industry and exchange information.
• Provides assistance with additional airport administration offices duties as required.
  
  

Qualifications

Education and Experience

Bachelor’s degree from accredited four-year college or university with major coursework in marketing, communications, journalism, graphic arts/design or a closely related field; and

• Five or more years of related experience in the principles and practices of communications (including crisis communications), public relations, marketing, advertising and customer service. Experience in air service development working for an airport or airline may be substituted on a year for year basis.
• Three years of increasingly responsible experience in air service development/marketing at an air carrier airport or similar environment is highly desirable.
• Excellent writing and editing skills along with excellent public speaking skills and the ability to interact positively with members of the media, patrons, tenants, and the general public, sometimes in adversarial circumstances.
• Must be skilled in data and market analysis and company positioning, brand identity, competitive analysis, strategic advertising, market communications, promotional marketing and digital applications.
• Must be highly proficient and knowledgeable about digital marketing strategies and utilizing social media for marketing and public relations purposes.
• A relevant combination of education and experience may also be deemed suitable to the hiring authority.
• Intermediate or advanced skill level in graphic creative software.
  
  

Required Licenses Or Certifications

• Must possess a valid Wyoming Driver’s License.
  
  

Required Skills

• Ability to establish and maintain effective working relationships with officials, associates, employees, and the public.
• Requires ability to write and speak clearly, distinctly, and effectively with fellow employees and patrons; read in English and compare similarities and differences between words and series of numbers; apply common sense understanding to the work process, procedures, programs and services; and to provide and follow verbal and written instructions.
• Ability to utilize a computer to maintain a variety of records.
• Ability to use office machines and equipment
• Ability to use Microsoft Office (Excel and Word).
• Ability to pay attention to details and following directions.
• Ability to work independently without supervision.
• Ability to sort, check, count, and verify numbers.
• Ability to multi-task, prioritize, and work efficiently.
  
  

Casper/Natrona County International Airport is an Equal Opportunity Employer and a Drug & Alcohol Free Workplace. Must pass pre-employment credit check, background check, and pre-employment drug test.

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