SDR Sales Director

A Snapshot of WFS Group:

WFS Group is a fast paced, high performance sales agency that provides what is referred to as “done for you sales” services to our clients. Think of a lead generation based marketing agency…. But focused on sales Put simply, our clients outsource their sales department to us and we sell their services/packages to help them scale faster than ever before while changing as many people’s lives as possible. The main verticals we service are in the online, digital marketing based community with companies that have educational programs that teach high paying skill sets which is referred to as “alternative education.” We sell a range of transformative programs and packages including everything from business consulting programs, to programs that teach people how to invest in real estate, learn mergers and acquisitions and many many more. The world is changing and so is the education space with college application and admission rates down significantly. Bespoke alternative education is a multi billion dollar a year industry and growing, and you can be a part of the gold rush. We believe people’s dream lives are just on the other side of receiving the right information- we’re responsible for getting that to them.

Competitive Comp Structure & Earning Potential!

Selling Life Changing Products!

Managing Top Performing Fully Remote SDR Teams!

Position Overview:

At WFS, we're not just outsourced sales—we’re outsourced sales operations. That distinction is more than semantics; it’s a strategic advantage. Where most firms stop at talent, we go further, embedding scalable sales infrastructure and leadership into every client account.

The SDR Sales Director is a critical evolution of our traditional Sales Director role, tailored specifically to lead our Setter Department—the heartbeat of outbound lead generation and appointment setting at WFS. This is a high-impact leadership role that combines sales management, systems optimization, and strategic thinking to build a world-class setter operation from the ground up.

While many of the core responsibilities mirror that of a traditional Sales Director, this role leans heavily into the build and scale phase—establishing outreach best practices, implementing technology-driven processes, and maximizing ROAS through smarter, more efficient appointment setting.

You SHOULD apply to this role if:

• You’ve managed sales development or appointment setting teams in fast-paced, high-ticket B2C
• You’re obsessed with systems, automation, and efficiency—and you've got the track record to prove it
• You have a deep understanding of lead generation and know how to turn clicks and lists into qualified appointments
• You’ve got a knack for motivating and coaching junior reps to become appointment-setting machines
• You live and breathe CRM data and aren’t afraid of pivot tables, dashboards, or CRM workflows
• You believe that AI and automation aren't here to replace sales—just the boring parts
• You know how to align outbound motion with marketing and sales to create a frictionless funnel
• You like tinkering with sequences and testing subject lines more than most people like their hobbies
• You’re energized by a startup-style pace and love building things from scratch
• You’re a curious learner with a strong bias toward action
  
  

You SHOULD NOT apply to this role if:

• You haven’t built or managed a team of setters, SDRs, or outbound sales reps
• You’re uncomfortable working with data, systems, or sales tech
• You want a plug-and-play system—you’ll be expected to help build the system
• You think marketing owns the top of the funnel
• You don’t believe in ongoing rep development or “inspect what you expect” leadership
• You’re allergic to CRMs, KPIs, or process documentation
• You can’t handle a fast-paced, ever-evolving environment
• You don’t love experimenting, failing fast, and optimizing everything
  
  

Major Roles & Responsibilities:

• Lead and manage the WFS Setter Department, including day-to-day team oversight and individual performance management
• Build and continuously optimize setter operations, including outreach strategies, call scripts, objection handling, and lead routing logic
• Develop best practices around outbound lead generation, lead scoring, and appointment setting cadence
• Create and iterate on sales enablement assets specifically for the setter motion (templates, SOPs, call frameworks, etc.)
• Oversee the implementation of AI tools, automations, and workflows to increase efficiency and reduce manual labor
• Track team KPIs across pipeline activity, show rates, held rates, and lead-to-close conversion
• Partner with Marketing to align messaging, targeting, and outbound lists
• Monitor CRM data hygiene and reporting in partnership with Sales Integrators
• Run daily huddles, conduct 1:1s with setters, and facilitate role plays and call reviews
• Create training modules and onboarding processes for new setters in collaboration with the STC (Sales Training Center)
• Lead rep hiring decisions in coordination with the CSO and TA team
• Regularly audit outbound funnels and recommend improvements to boost ROAS
• Take full ownership of setter revenue contribution and team performance
  
  

Bonus Points If:

• You’ve implemented tools like Outreach, Apollo, HubSpot Sequences, or custom automations with Zapier and AI integrations
• You’ve configured power dialers with automatic assignment rules to enable speed to lead and sophisticated dialing priority systems
• You’ve managed a remote sales development team before
• You have experience in the online education, coaching, or info-product space
• You’re known for building culture even in teams that never meet in person
• You love pizza but eat it without ranch (…just kidding. Kind of.)
  
  

Job Type: Full-time

Pay: $120,000.00 - $250,000.00 per year

Compensation package:

• Bonus opportunities
• Commission only
• Commission pay
• Uncapped commission
  
  

Schedule:

• Monday to Friday
  
  

Work Location: Remote

Compensation Range: $120K - $250K