Events & Experiential Marketing Manager

Description

Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We’re shifting the agency paradigm by putting client success ahead of our own. We’ve been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can boast clients such as Red Bull, Verizon, Evite (and many, many more). We work hard and collaborate to create our dynamic culture.

The Experiential Marketing & Events Manager is responsible for conceptualizing, producing,

and promoting Hawke Media’s portfolio of brand experiences—from intimate client activations to

large-scale conferences and events.

This role is a key driver of Hawke’s brand awareness and demand generation efforts, turning

relevant moments into strategic opportunities to build pipeline, deepen relationships, and

elevate the agency’s position as the Outsourced CMO. The ideal candidate blends

resourcefulness and creativity with operational precision and business acumen—delivering

impactful experiences that feel both inspired and intentional.

In addition to leading a robust calendar of events, this role will be responsible for producing

Hawkefest, Hawke Media’s flagship anti-conference. Hawkefest is one of the agency’s most

high-profile and culturally relevant productions of the year, demanding strategic oversight,

creative vision, partnership development, and seamless execution.

Qualifications

To perform this job successfully, an individual must be able to perform each essential job duty

satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or

ability required. Reasonable accommodations may be made to enable individuals with

Disabilities To Perform Essential Functions.

• Produce and promote Hawke Media events, including happy hours, private dinners,
  
  

industry panels, and large-scale activations.

• Lead the end-to-end production of Hawkefest, overseeing programming, partnerships,
  
  

logistics, promotion, creative execution, and stakeholder coordination.

• Identify and manage a rolling calendar of high-value industry events (e.g., Shoptalk,
  
  

eTail, NRF, Expo West) and cultural opportunities where Hawke Media should attend,

sponsor, or activate to drive brand awareness and business growth.

• Plan and execute special projects and brand experiences that support marketing,
  
  

content, sales, and executive visibility goals.

• Develop promotional materials including branded assets, collateral, email campaigns,
  
  

and social content.

• Fundraise, sell sponsorships, and creatively resource events—viewing budgets as
  
  

opportunities for collaboration and innovation.

• Oversee all event logistics, including guest experience, vendor coordination, branded
  
  

touchpoints, run-of-show documentation, and lead capture.

• Collaborate across departments to ensure alignment with business objectives, brand
  
  

strategy, and campaign goals.

• Track and report on event performance metrics; apply insights to optimize future strategy
  
  

and execution.

• Stay current on industry trends and cultural moments to keep Hawke Media present and
  
  

relevant in key conversations.

Qualifications:

• Bachelor’s degree in Marketing, Hospitality, Communications, or a related field.
• 2–5 years of experience in experiential marketing, event production, brand activations,
  
  

or partnerships—preferably in an agency or high-growth environment.

• Proven ability to manage multiple events and timelines with strong project management
  
  

skills.

• Experience fundraising, securing sponsorships, and creatively resourcing events with
  
  

limited budgets.

• Excellent communication skills; confident in external brand representation and
  
  

relationship management.

• Skilled in developing promotional materials and collaborating with creative and content
  
  

teams.

• Entrepreneurial mindset with a passion for culture, connection, and crafting impactful
  
  

brand experiences.

• Familiarity with lead generation, sales enablement, and marketing KPIs tied to
  
  

experiential strategy.

• Willingness to travel and work flexible hours as needed for event execution.