Wholesale Activations Coordinator

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you!

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.

Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

To learn more about our company, please visit our website;

https://www.trulieve.com

Requisition ID: 15793

Remote Work Available: Yes

Job Title: Wholesale Activations Coordinator

Department: Wholesale

Reports To: National Wholesale Activations Manager

Location: National based in Region-Specific; Hybrid with Travel

Travel: Approximately 25% (1x per week in-person pop-ups)

Position Overview

The Wholesale Activations Coordinator is a key support role within the Wholesale Activations team, responsible for the coordination and execution of pop-up activations across our retail partner network. Reporting directly to the National Wholesale Activations Manager, this individual plays a crucial role in ensuring smooth logistics, clear communication across departments, and consistent execution in-market.

While not the primary point of contact for retail accounts, the Coordinator will help manage communications behind the scenes, streamline internal workflows, and deliver seamless experiences that support our overall wholesale growth strategy.

Key Responsibilities

Pop-Up Logistics & Execution (60%)

• Work with Wholesale Activations Manager to coordinate scheduling, asset delivery, travel, and event logistics for Brand Ambassador-led pop-up activations.
• Work in tandem with Activations Manager to serve as the operational liaison between Sales, Marketing, Brand Ambassadors, and external partners to ensure readiness.
• Host one in-person pop-up per week in a high-priority account within your region, owning execution and relationship development at that location.
• Maintain up-to-date records of scheduled activations and status reports across key accounts.
  
  

Internal Communications & Coordination (25%)

• Support the National Wholesale Activations Manager in disseminating activation details, schedules, and follow-ups to relevant teams.
• Track inventory and manage asset distribution for events, ensuring all materials are available and compliant.
• Collect and organize post-activation feedback, photos, and performance notes from field teams.
  
  

Strategic Support (15%)

• Assist in the execution of larger wholesale initiatives, such as seasonal campaigns, retail launches, and account takeovers.
• Provide real-time insights and feedback from the field to help inform strategy and enhance the customer experience.
• Support reporting efforts by compiling activation data, KPIs, and qualitative insights into weekly or monthly recaps.
  
  

Qualifications

• 1-3 years of experience in event coordination, field marketing, cannabis wholesale, or brand activations.
• Highly organized with strong attention to detail and time management skills.
• Excellent communicator with the ability to coordinate cross-functional teams and moving pieces.
• Self-starter who can work independently and travel regionally as needed.
• Familiarity with Microsoft Suite, Monday.com (or other CRM tools), and virtual collaboration platforms.
• Must be able to lift 30 lbs and be comfortable with hands-on activation setup and teardown.
  
  

Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position. This position will work an average of 40 hours per week and will be available "after hours" if an emergency situation should arise.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.