Shopper Marketing Manager

SunButter, LLC is currently seeking a dynamic Shopper Marketing Manager to join their growing Sales & Marketing team.

We are a leading CPG (consumer packaged goods) company that specializes in manufacturing and distributing high-quality organic and plant-based food products. As we continue to expand our market presence, we are seeking a motivated and experienced Shopper Marketing Manager for leading the strategy and execution of omni-channel shopper marketing initiatives to drive growth, conversion, and brand engagement across key retail partners. This role manages the development, implementation, and analysis of shopper-focused programs, with a strong emphasis on retail media networks and performance measurement. The Shopper Marketing Manager will collaborate cross-functionally with Sales, Brand Marketing, agency partners, and external retail media teams to ensure alignment and executional excellence.

Location Requirement:

While this position is currently remote, we are in the process of establishing an office in the Northwest suburbs of Minneapolis (Maple Grove/Plymouth/St. Louis Park). Once we establish a local office, this role will transition to a hybrid schedule requiring in-office presence 3 days per week minimum. We’re building a collaborative local team and value the flexibility of remote work paired with in-person connection for key meetings, team collaboration, and cultural engagement.

Key Responsibilities

• Strategy & Execution
• Develop and implement growth-oriented, results-driven shopper marketing plans that align with brand and sales strategies.
• Manage omni-channel shopper activations, ensuring flawless execution and consistent retail presence.
• Leverage data and insights to inform strategies and continuously optimize performance.
• Retail Media Leadership
• Lead retail media strategy and execution across major platforms (e.g., Walmart Connect, Roundel, Instacart, 84.51).
• Partner with internal analytics teams to drive ROI through ongoing testing and optimization.
• Collaborate with customer teams to build strong, data-backed programs.
• Cross-functional Collaboration
• Foster strong partnerships with Sales, Brand Marketing, and agencies to ensure integrated planning and execution.
• Engage with retail customer teams and their media networks to drive alignment and maximize program impact.
• Post-campaign Analysis
• Conduct post-promotion evaluations to measure impact, profitability, and effectiveness of shopper tactics.
• Apply key learnings to enhance future planning and execution.
• Trade Show Management
• Collaborate with the Sales team to create a strong brand presence at major trade shows.
  
  

Qualifications

• 3+ years of experience in CPG Sales and/or Marketing
• Proven experience developing and executing shopper marketing and customer activation plans
• Strong knowledge of retail trends, consumer behavior, and retailer media platforms
• Proficient in analyzing syndicated data sources (e.g., IRI/Circana, Nielsen, Spins, Retailer POS)
• Strong analytical skills and ability to apply insights to real-time business decisions
• Strategic thinker with a high level of creativity and business acumen
• Excellent communication and collaboration skills
• Bachelor’s degree in Business, Marketing, or related field; MBA a plus
• Ability to travel approximately 15-30%
  
  

Key Competencies

• Strategic & Creative Thinking
• Data-driven Decision Making
• Collaboration & Influence
• Retail Media Expertise
• Results Orientation
• Adaptability in a Fast-Paced Environment
  
  

History

SunButter: (Division of Red River Commodities, Fargo, North Dakota), SunButter is the market leader in Sunflower Seed Butter sold at retail and in food service.At SunButter we’re committed to making delicious-tasting sunflower butter made with simple ingredients, free from the top 9 food allergens, and containing more vitamins & minerals than most nut butters!

Red River Commodities transform sunflower seeds and other specialty crops into tasty, high quality food ingredients and food products. We supply leading food manufacturers for our various facilities through processing, roasting, and packaging. Our retail-ready products include SunButter and wildlife food, innovative products created through consumer insights.

Company Benefits

At Red River Commodities, we value our employees and are committed to providing a supportive and rewarding work environment. As a member of our team, you will enjoy a competitive salary, comprehensive health benefits, and opportunities for career growth and development. Below are some additional benefits that we offer.

• On-demand pay available through Tapcheck
• Paid time off
• Paid Holidays
• 401k & company match
• Profit Sharing
• Employee Assistance Program
  
  

Red River Commodities and its subsidiaries are an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This applies to all employment practices within our organization. Red River Commodities makes hiring decisions based solely on qualifications, merit, and business needs at the time.

We are committed to maintaining a legal and compliant workplace. As part of our hiring process, Red River Commodities participates in the E-Verify program.