Marketing Communications Manager

Essential Functions

Marketing Communications Manager

Marketing, Advertising and Communications: 70%

• Provide strategy for campaigns or programs focused on community, brand, advice and customer services. Ensure the timely and onbudget
  
  

delivery of marketing projects utilizing creative resources and project staff.

• Ensure the timely and on-budget delivery of marketing projects utilizing creative resources and project staff.
• Ensure all marketing communications are consistent with established standards and have requisite compliance and senior management
  
  

approvals.

• Manage the development, production, delivery, display and monitoring of Branch Banking Merchandising; both print and electronic.
• Collaborate with Branch Banking staff on the development of marketing materials and communications that support branch promotions, deposit and loan product sales, new product development and introduction, and on-going local marketing.
• Develop and maintain specific marketing calendars, plans and tools to support the primary business units of Exchange Bank.
• With the use of internal and external resources, ensure the placement, scheduling and execution of advertising and other marketing in appropriate media outlets.
• In coordination with internal partners, maintain the Exchange Bank external website, driving content and design.
• Develop outbound email, digital and other customer communications, including supporting the Bank’s social media presence.
• Manage the design, development and execution of key corporate events, utilizing internal and external resources as required.
• Provide supervision and execution of campaigns on social media channels, content creation, digital public relations, promotions, partnerships, influencer outreach initiatives and online events.
• Build content calendars and schedule publishing of content.
  
  

Public Relations: 10%

• Manage the Bank’s promotional item catalog, selecting, purchasing and distributing product giveaways for tradeshows and corporate gifts.
• Manage press releases and distribution via publication distribution platform.
  
  

Team Management: 10%

• Schedule staff and assign work to ensure superior service and work plans are met.
• Recruit, select, train, and provide leadership and performance feedback for direct reports.
• Conduct regular staff and coaching meetings with direct reports.
• Establish goals and work plans consistent with Bank needs and monitor progress.
  
  

Non-Essential Functions: 10%

• Perform special projects, research and other duties as assigned, including contributions to task forces and working groups for improved efficiency, sales effectiveness and financial optimization. events, utilizing internal and external resources as required.
• Provide supervision and execution of campaigns on social media channels, content creation, digital public relations, promotions, partnerships, influencer outreach initiatives and online events.
  
  

Education

Minimum Qualifications:

4 Year / Bachelor’s degree in marketing, advertising, or closely related field; or an equivalent combination of education and experience.

Experience

6 years - Experience in marketing communications including two years supervisory experience.

Knowledge, Skills And Abilities

• Knowledge of marketing communications, advertising techniques and practices, and website production and management.
• Knowledge of print and digital production standards.
• Knowledge of event management practices.
• Knowledge of modern managerial principles, practices, and techniques.
• Skills using Microsoft Office programs, Adobe Acrobat, content management systems (CMS), and graphic design software.
• Ability to attend early morning, evening and weekend events.
  
  

Physical Requirements

Office Worker: Ability to stand, bend, stoop, sit, walk, twist and turn. Ability to lift up to 15 pounds occasionally. Indoor office work environment with a majority of time sitting at a desk.

Compensation

The hiring range for this position is to $92,938 to $127,790 per year. The compensation offered will fall within this range, commensurate with the candidate's applicable experience, education and skills.