Sr Director of West Coast Sales Operations

Key Responsibilities

Sales Leadership & Revenue Growth

• Define and execute a regional sales strategy to meet annual goals and revenue targets.
• Build and lead a high-performing sales team (territory sales managers, vendors, and distributors).
• Foster strong relationships with the distribution network, architects, builders, and OEM partners.
• Analyze market performance, adjust tactics, and optimize pricing and positioning.
  
  

Operational Excellence

• Collaborate with supply chain and production to ensure product availability and delivery reliability.
• Oversee budget planning, inventory forecasting, and logistical coordination specific to the West Coast territory.
• Improve internal processes to enhance efficiency, reduce costs, and elevate customer satisfaction.
• Make sales centers profit centers for all locations in the West Market
  
  

Strategic Planning & Accountability

• Set regional targets (revenue, margin, customer KPIs) tied to company-wide goals.
• Monitor performance using dashboards; deliver regular reports and insights to senior leadership.
• Identify new market opportunities and lead regional expansion efforts or pilot projects.
  
  

Team Building & Talent Development

• Recruit, mentor, and coach team members; foster a culture of high accountability and collaboration.
• Conduct performance reviews, training, and career development initiatives.
• Build a bench of talented associates
  
  

Cross-functional Collaboration

• Partner with Marketing on campaigns, trade shows, digital initiatives tailored to regional audiences.
• Work with Product/Engineering on new product rollouts and customer feedback loops.
• Work with manufacturing on product stock selections
  
  

Customer Focus & Market Intelligence

• Be the face of Hörmann at industry events and customer meetings.
• Track competitor moves, regional trends, and customer expectations to refine strategy.
• Work with teams on best approaches to grow the business
  
  

Qualifications & Experience

Requirement

Description

Education

Bachelor’s degree in business, Engineering, Marketing or related field (MBA a plus)

Experience

10+ years in sales and operations leadership within industrial/manufacturing sectors; experience with building products or distribution channels preferred

Leadership

Proven success building and managing regional teams; strong coaching and interpersonal skills, creating operational excellence

Strategic Thinking

Data-driven, analytical, and able to translate insights into action

Communication

Excellent verbal and written skills; able to engage with C-level partners and customers

Technical Aptitude

Comfortable with ERP/CRM systems; mechanical or technical background helpful. (SAP and IHASS)

Travel

Up to 50% travel across the Western U.S.