Category & Marketing Manager – Viennoiserie

Hybrid – United States (Travel Required)

About Bridor

At Bridor, we blend European baking artistry with North American innovation to create premium baked goods. As we expand our presence in the U.S., we’re looking for a dynamic Category & Marketing Manager to lead our viennoiserie business and drive growth through strategic insight and impactful marketing.

The Role

As our Category & Marketing Manager – Viennoiserie, you will lead category strategy and marketing execution to accelerate Bridor’s footprint in the U.S. market. You’ll analyze trends, optimize product assortments, and develop high-impact marketing campaigns that support our sales teams and delight customers. This hybrid role offers a unique opportunity to work cross-functionally with sales, R&D, innovation, and supply chain teams — while bringing your entrepreneurial spirit to the forefront.

Key ResponsibilitiesCategory Leadership

• Analyze category performance (sales, profitability, market share) and monitor market trends
• Identify white space opportunities and guide portfolio strategy, including product selection and pricing
• Collaborate with sales and marketing teams to develop and implement category plans
• Support in-store merchandising and product presentation strategies
• Track KPIs and report key insights to leadership
  
  

Marketing Execution

• Create sales decks, POS materials, sell sheets, and launch kits
• Lead marketing efforts during customer meetings, trade shows, and product launches
• Tailor brand messaging for local customer segments and channels
• Ensure marketing and category strategies are fully aligned
  
  

Collaboration & Culture

• Partner closely with U.S.-based sales and cross-functional teams in Canada and the U.S
• Demonstrate initiative, energy, and the ability to work both independently and collaboratively
• Travel 30–40% of the time within the U.S. and to the Canadian HQ every 2–3 months
  
  

RequirementsMinimum Qualifications:

• 5+ years in marketing, trade marketing, or category management (food industry experience preferred)
• Bachelor’s degree in marketing, business, or related field
• Strong analytical and strategic thinking skills
• Excellent communication and interpersonal skills
• Proficiency in Microsoft Office
• Proven ability to manage multiple projects and deadlines
  
  

Preferred Skills & Knowledge:

• Deep knowledge of bakery and viennoiserie categories and consumer trends
• Experience with marketing campaign development and sales tool creation
• Familiarity with syndicated data (Nielsen, IRI, SPINS)
• Graphic design skills (Adobe Creative Suite or Canva) a plus
• Bilingual in English and French is highly desirable
• Background in commerce, sales, or product management is an advantage
  
  

Why Join Bridor?

Be part of a fast-growing, innovative company where your insights and initiatives will directly shape our product success in the North American market. Collaborate with passionate professionals, enjoy autonomy, and contribute to a thriving category in the bakery industry.

Ready to make your mark with Bridor? Apply today to join our team!