Chief Marketing Officer

Basic Purpose

Positions in this job are responsible for developing and executing comprehensive marketing strategies for Oklahoma Correctional Industries and Agri-Services within the Oklahoma Department of Corrections.

Typical Functions

• Develops and executes strategies for product lines, new product launches, and ongoing initiatives for OCI and Agri-Services.
• Conducts market research to stay ahead of industry trends, competitor activity, and customer needs. Uses insights to inform campaign strategy and positioning for maximum impact.
• Ensures consistency in messaging across all marketing channels and develops strategies that enhance the company’s brand identity in the competitive manufacturing market.
• Creates, executes and analyzes marketing campaigns, including overseeing the development of compelling marketing materials and ensuring content aligns with the agency’s mission and resonates with key target audiences.
• Manages and optimizes the agency’s online presence, including website content, social media channels, SEO/SEM, and email marketing. Analyzes website traffic, campaign performance, and digital trends to refine and improve strategies.
• Develops and executes lead generation campaigns, utilizing inbound and outbound strategies to drive qualified leads for the sales team with a focus on ROI-based performance metrics.
• Works closely with product development, sales, and operations teams to align marketing initiatives with production schedules, inventory availability, and customer feedback.
  
  

Level Descriptor

This is the career level of this family where employees are assigned responsibilities for a full range of work related to developing and executing comprehensive marketing strategies for OCI and Agri-Services.

Knowledge, Skills, Abilities, And Competencies

Knowledge of Best Value and Business-to-Business marketing techniques and principles in a manufacturing environment; of industry trends, challenges, and customer demands; and of market research techniques, including competitor analysis, customer segmentation, and demand forecasting. Skill in utilizing tools to analyze market trends, customer feedback, and emerging industry opportunities; and in utilizing organizational skills to oversee multiple marketing initiatives and ensure timely, efficient execution. Ability to communicate complex technical product details in clear, accessible language for target audiences; to lead, motivate, and manage a marketing team, delegating tasks while fostering a collaborative environment; to communicate effectively, both orally and in writing; to identify marketing challenges within the manufacturing sector and devise practical, data-driven solutions; and to facilitate collaboration between marketing and engineering/production teams to ensure accurate and compelling messaging.

Education And Experience

Bachelor’s degree and five years of experience in marketing, with at least two years in a

leadership capacity.

Special Requirements

Preference may be given to applicants with marketing experience in a manufacturing

environment.

Additional Job Description

OCI Manufacturing

This is not a remote position.