National Account Manager

Signature Brands is a dynamic consumer packaged goods company specializing in seasonal and celebratory products that inspire joy and creativity in households across North America. With iconic brands such as Betty Crocker and Cake Mate dessert decorating products, PAAS egg decorating kits, Pumpkin Masters pumpkin carving tools, and GiftPop popcorn, we help families and friends create unforgettable moments for every occasion.

Position Description:

We’re looking for a results-driven National Account Manager who excels at building strong partnerships with major retailers and driving business growth across both in-store and online channels. This role requires someone who can identify high-value opportunities, grow market share, expand product offerings, and ensure our brand stays relevant at scale.

You’ll take an entrepreneurial, hands-on approach to execution, combining strategic thinking with action-oriented leadership. Success in this role means thriving in a fast-paced, high-growth environment, adapting quickly to change, and working closely with cross-functional teams—sales, marketing, category management, product development, finance, operations, and external partners.

As a key leader, you’ll align teams, uncover growth opportunities, and help shape the future of Signature Brands through innovative, impactful work with our retail partners.

Essential Duties:

1. Account Management

• Build and maintain strong, long-term relationships with key stakeholders (buyers, category managers, decision-makers).

• Serve as the main point of contact for all strategic activities at assigned accounts.

• Execute brand strategies aligned with business goals across multiple platforms.

• Identify and address challenges and opportunities to drive efficiency, trust, and mutually beneficial outcomes.

2. Cross-Functional Collaboration

• Collaborate with internal teams—sales, marketing, product development—to identify growth opportunities and execute go-to-market strategies.

• Partner with e-commerce and marketing teams to integrate omnichannel strategies.

• Coordinate with supply chain, logistics, finance, and merchandising teams on product availability, pricing, shipping, and promotions.

3. Business Development & Distribution Expansion

• Develop relationships with brokers, distributors, and digital platforms to increase market share and ensure product visibility.

• Identify and secure new distribution opportunities across traditional retail and digital channels.

• Drive growth and profitability by expanding partnerships and new business initiatives.

4. Sales Strategy & Execution

• Develop and implement retailer-specific sales strategies focused on new product placements, promotions, and merchandising.

• Analyze sales data, market trends, competitive insights, and consumer behavior to refine go-to-market plans.

• Lead negotiations for pricing, promotional programs, and joint business plans (e.g., Kroger), optimizing calendars across retail and digital platforms.

5. Operational Excellence

• Manage daily operations across assigned accounts, resolving challenges and ensuring timely execution of deliverables.

• Implement best practices for operational efficiency using data and analytics to optimize supply chain performance.

• Manage account-level sales budgets, forecasts, and resource allocation to achieve financial objectives.

6. Reporting & Financial Analysis

• Regularly assess performance using syndicated data, customer reporting, and retail analytics platforms.

• Monitor KPIs across all accounts and adjust strategies to meet revenue, profitability, and market share targets.

• Own account-level P&Ls, using insights to refine promotional spend, product management, and trade investment strategies.

Requirements:

• Bachelor’s degree in business, marketing or related field.

• 7+ years of experience and consumer product sales, including account management expertise at both large and smaller retailers.

• Experience growing profitable sales in multiple retail channels utilizing an omnichannel sales approach leveraging trade marketing retail media paid search, category management broker networks and retailer systems to scale.

• Demonstrated ability to develop and execute strategic plans with strong negotiation and contract management skills focused on balancing the needs of the retailer while meeting and exceeding company financials.

• Strong business acumen in critical thinking skills with experiencing leveraging, retail data platform, syndicated data, and market insights to inform decisions and drive growth.

• Excellent leadership, communication and negotiation skills with the history of cross, functional collaboration, resourcefulness and influencing senior stakeholders.

• Initiative taking an ownership driven approach, tackling the role with positivity in a solution-oriented mindset.

• Ability to travel as required for business needs.