Social Media & Influencer Director

Reporting directly to the Media Director, the Social Media & Influencer Director will lead the strategic development and execution of Tanger’s national and local social media and influencer programs. This results-driven leader oversees social strategy, content, influencer partnerships, and paid media to drive brand awareness, engagement, store traffic, and business growth. Collaborating cross-functionally, the Social Media & Influencer Director ensures all initiatives align with broader marketing goals and delivers measurable impact, including EBITDA performance.

We consider People first and believe true success can only be achieved when it is experienced by our shoppers, retailers, and team members alike. That’s not a tagline - those are our Core Company Values, written by our People, for our People.

With sites across North America, our diverse internal and external communities, stakeholders, and partners choose Tanger for the best value, experience, and opportunities.

About the Role:

Reporting directly to the Media Director, the Social Media & Influencer Director will lead the strategic development and execution of Tanger’s national and local social media and influencer programs. This results-driven leader will oversee social strategy, content, influencer partnerships, and paid media to drive brand awareness, engagement, store traffic, and business growth. Collaborating cross-functionally, the Social Media & Influencer Director ensures all initiatives align with broader marketing goals and delivers measurable impact, including EBITDA performance.

In this role, you’ll lead with initiative—championing improvements, solving problems, and setting a strong example of leadership. If you thrive in a fast-paced, innovative team environment and are eager to grow, Tanger offers a dynamic workplace with opportunities to learn, advance, and collaborate with experienced business leaders.

About the Tanger Perks:

• Competitive salary
• Generous Suite of Medical, Dental, and Vision Benefits
• 401(k) match
• Paid PTO and Holidays
• Paid Volunteer Hours
• Team Member Paid Leave Programs
• Tuition Reimbursement
• Wellness Incentives
• Group Life and Disability Insurance
• Voluntary Benefits
• Team Member Discounts
• And more…
  
  

How can you contribute to what we do?

• Shape the Strategic Vision for national and local social media channels, setting direction that drives brand growth and audience engagement.
• Drive Impact Through Innovation by aligning content and influencer strategies with business goals, optimizing paid and organic tactics, and leveraging segmentation, targeting, and testing.
• Unite Cross-Functional Teams around a shared creative vision, translating business objectives into bold, platform-optimized content experiences.
• Oversee Social Calendars with Intent, elevating engagement through storytelling, trend-driven content, and emerging media formats.
• Own the Influencer Ecosystem, from strategy and structure to performance metrics, ensuring every activation delivers meaningful brand and business results.
• Lead End-to-End Influencer Partnerships from talent sourcing to reporting, and orchestrate on-site activations that expand brand reach beyond digital.
• Serve as a Social Media Authority, aligning national strategies with local execution to drive consistency, innovation, and measurable outcomes.
• Equip Teams for Success with toolkits, training, and best practices that empower local content creation and amplify influencer efforts.
• Turn Data Into Direction by defining KPIs, crafting insightful reporting, and delivering campaign recaps that drive future strategy.
• Continuously Optimize Performance, leveraging insights, tools, and learnings to enhance efficiency, scalability, and innovation.
• Own Budget Strategy for social and influencer programs, managing planning, SOWs, invoicing, and ROI tracking with precision.
• Maximize Investment Impact by identifying opportunities for reallocation and driving efficiency through agile spend and strategic partnerships.
• Lead Social Listening and Response Strategy, monitoring brand sentiment and customer engagement while developing protocols for proactive and reactive communication.
• Mentor Teams on Best Practices using real-time insights to refine messaging, elevate tone, and ensure brand integrity across platforms.
  
  

About You:

• You are a strategic and innovative thinker with deep expertise in social platforms, content ecosystems, and influencer marketing.
• You have a proven ability to own the strategic vision and roadmap for social and influencer channels, consistently delivering measurable results.
• You demonstrate strong leadership and cross-functional influence, guiding and uplifting team performance across disciplines.
• You communicate exceptionally well (written, verbal, and visual) and can distill complex strategies into compelling narratives for diverse audiences.
• You are agile and solutions-oriented, with a continuous improvement mindset and a strong sense of accountability.
• You have a track record of evaluating and optimizing systems, tools, and processes for scalability, efficiency, and innovation.
• You are a highly collaborative leader who drives alignment across Marketing, Creative, Insights and Analytics, and Field teams.
• You make data-driven decisions, leveraging strong analytical skills to translate insights into strategic action.
• You are naturally curious and culturally aware, with a keen pulse on emerging platforms, creators, and digital trends shaping consumer behavior.
  
  

Experience the difference and be a part of our extraordinary team!

Hiring Range Disclaimer

The base salary range represents the low and high end of the hiring range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Tanger's total compensation package for employees.

Hiring Range: $95,000- $125,000 per year

Tanger Inc. (NYSE: SKT) is a leading owner and operator of outlet and open-air retail shopping destinations, with over 43 years of expertise in the retail and outlet shopping industries. Tanger’s portfolio of 38 outlet centers, one adjacent managed center and one open-air lifestyle center comprises over 15 million square feet well positioned across tourist destinations and vibrant markets in 20 U.S. states and Canada. A publicly traded REIT since 1993, Tanger continues to innovate the retail experience for its shoppers with over 3,000 stores operated by more than 700 different brand name companies. For more information on Tanger, call 1-800-4TANGER or visit tanger.com.

We Consider Community, Seek the Success of Others, Act Fairly & with Integrity, and Make it Happen! We are deeply committed to creating and sustaining an organizational culture reflective of the collective mixture of unique experiences, perspectives, and viewpoints of our people, partners, and communities that contribute to making Tanger an environment where everyone is welcomed, respected, heard, supported, and able to thrive. Tanger is proud to be an Equal Opportunity Workplace. All employment decisions are based on qualifications, merit, and business need.

Accessibility Note: If you are a job seeker with a disability and require a reasonable accommodation to apply for one of our jobs, or if you are unable to use the online application, please request accommodation or ask for an alternative method of applying by emailing: [email protected].

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EOE. Drug Free Workplace. A background check will be conducted for this position. Tanger Management, LLC participates in E-Verify.

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