Email Marketing Manager

About Shinola

At Shinola, we make beautiful, enduring, handcrafted goods that are built to be lived in, worn out, and well-loved.  Our thoughtful craftsmanship, timeless design, and spirited stories inspire our customers to live well, with confidence & joy—in a style that is uniquely their own!  Because we are a growing and evolving company, each employee is a key stakeholder, making decisions every day that directly impact our overall vision and direction. At Shinola, you’ll have the opportunity to make a significant contribution at the start of what we believe will become an iconic American brand.

About The Role

Shinola is seeking a strategic and performance-driven Email Marketing Manager to oversee and elevate one of our most critical revenue-driving channels. This individual will manage our email process and channel, email marketing agency, own the end-to-end email calendar, and collaborate cross-functionally to execute high-impact campaigns that drive growth, engagement, retention, and conversion.

Key Responsibilities

• Own and manage Shinola’s email marketing channel with a focus on growth, performance, and customer engagement.
• Serve as the main point of contact and project lead for Shinola’s email marketing agency — driving creative alignment, performance optimization, and executional excellence.
• Build and manage the email campaign calendar, ensuring alignment across product launches, brand campaigns, retail moments, and seasonal initiatives.
• Partner with Creative, Merchandising, Planning, and eCommerce teams to ensure timely delivery of assets, messaging, and segmentation.
• Oversee testing and optimization strategies (subject lines, send times, creative, etc.) to improve open rates, click-through rates, and conversion.
• Collaborate with agency and internal teams on email list health, segmentation, and lifecycle strategies including triggers, flows, and re-engagement campaigns.
• Track and analyze performance metrics, providing regular insights and recommendations to improve results and maximize ROI.
• Ensure brand consistency, tone, and visual standards across all email communications.
  
  

Qualifications

• 3–5 years of experience in email marketing, preferably at a DTC or omnichannel retail brand.
• Strong understanding of email platforms (e.g., Klaviyo, Figma, Salesforce Marketing Cloud, or equivalent) and CRM strategy.
• Experience managing or working closely with an email agency or vendor partner.
• Data-driven mindset with a strong grasp of performance metrics and testing strategies.
• Excellent project management, organizational, and communication skills.
• High attention to detail and an eye for design and copy alignment with brand standards.
• Collaborative and proactive, with the ability to work cross-functionally in a fast-paced environment.
  
  

Note: This job description is not meant to be all-inclusive. Employee may be required to perform other duties to meet the ongoing needs of the organization.

Filson and Shinola are equal opportunity employers. We believe that every employee has the right to work in surroundings which are free from all forms of unlawful discrimination. It is our policy that all decisions involving any aspect of the employment relationship will be made without regard to race, color, sex, religion, age, national origin, marital status, sexual orientation, gender identity, the presence of any sensory, mental, or physical disability, veteran and military status, genetic information, political ideology or any other status or characteristic protected by local, state or federal law. Discrimination and/or harassment based on any of those factors are totally inconsistent with our philosophy of doing business and will not be tolerated.

With regard to applicants or employees with disabilities, the company offers what the law refers to as "reasonable accommodation" to enable a person to perform his or her job.