Director, Digital Marketing
New Orleans Pelicans
Date: 15 hours ago
City: Metairie, LA
Contract type: Full time
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If you are interested in sports jobs with the New Orleans Saints and Pelicans, you’re in the right place!
Who We Are
The mission of the New Orleans Saints and New Orleans Pelicans is to be #1 in everything we do and to be a global brand to all of our fans. We take pride in the growth and success of the entire Gulf Coast region and are committed to leveraging our resources and goodwill to foster meaningful change for the greater good of society and our community. We celebrate individuality and value all identities and experiences, and value the perspectives of our team members. Our team members are integral to our success, and we stand beside them through success and hardship. We make it a priority to make all team members feel included and their opinions be heard. Together, we win!
Who You Are
You’re a seasoned leader with expertise in multi-channel digital marketing, consumer journeys, audience segmentation, and performance analysis, with a proven ability to lead teams and deliver measurable results. This role is both strategic and hands-on-keyboard as well as creative and process-focused, so the ideal candidate has a deep understanding of how today’s digital ecosystem thrives AND a penchant for getting into the weeds.
You want to be part of a team that values community, integrity, excellence, and an organization where people come first and are celebrated. You love the industry of sports, and are excited by the potential of working for two major leagues, the NFL and the NBA. You understand and appreciate that New Orleans is a unique city with so much to offer, and you want to be a part of the vibrant community that wants to see its teams be the best. You are passionate, driven, ready to work hard and have fun.
Position Summary
The Director, Digital Marketing will lead a team responsible for optimizing and executing digital marketing initiatives across email, SMS, SEO, and paid media. This role focuses on enhancing digital engagement, driving traffic, and increasing revenue through data-driven strategies and personalized communication for all lines of business (New Orleans Saints, New Orleans Pelicans, etc.). The position will report to the Senior Director of Brand Marketing.
What You Will Be Doing
The New Orleans Saints and New Orleans Pelicans ("Teams") are committed to providing equal employment opportunities for candidates and employees regardless of their membership in any protected classifications. The Teams will not discriminate in violation of the law on the basis of race, color, age, national origin, sex (including sexual orientation, gender identity, transgender status, and pregnancy), religion, physical or mental disability, genetic information, marital status, veteran status, familial status, status as a victim of domestic violence, and/or any other legally protected class under applicable federal, state, or local laws. This anti-discrimination policy applies with respect to all employment decisions, including but not limited to hiring, promotion, discipline, and discharge. The Teams are committed to equal opportunity for persons with disabilities in compliance with the Americans Disabilities Act and state law. If you feel you need an accommodation for a disability, please inform us. Requests for accommodation will be evaluated on a case-by-case basis. If you request an accommodation, it is essential that you participate fully in the interactive process.
If you are interested in sports jobs with the New Orleans Saints and Pelicans, you’re in the right place!
Who We Are
The mission of the New Orleans Saints and New Orleans Pelicans is to be #1 in everything we do and to be a global brand to all of our fans. We take pride in the growth and success of the entire Gulf Coast region and are committed to leveraging our resources and goodwill to foster meaningful change for the greater good of society and our community. We celebrate individuality and value all identities and experiences, and value the perspectives of our team members. Our team members are integral to our success, and we stand beside them through success and hardship. We make it a priority to make all team members feel included and their opinions be heard. Together, we win!
Who You Are
You’re a seasoned leader with expertise in multi-channel digital marketing, consumer journeys, audience segmentation, and performance analysis, with a proven ability to lead teams and deliver measurable results. This role is both strategic and hands-on-keyboard as well as creative and process-focused, so the ideal candidate has a deep understanding of how today’s digital ecosystem thrives AND a penchant for getting into the weeds.
You want to be part of a team that values community, integrity, excellence, and an organization where people come first and are celebrated. You love the industry of sports, and are excited by the potential of working for two major leagues, the NFL and the NBA. You understand and appreciate that New Orleans is a unique city with so much to offer, and you want to be a part of the vibrant community that wants to see its teams be the best. You are passionate, driven, ready to work hard and have fun.
Position Summary
The Director, Digital Marketing will lead a team responsible for optimizing and executing digital marketing initiatives across email, SMS, SEO, and paid media. This role focuses on enhancing digital engagement, driving traffic, and increasing revenue through data-driven strategies and personalized communication for all lines of business (New Orleans Saints, New Orleans Pelicans, etc.). The position will report to the Senior Director of Brand Marketing.
What You Will Be Doing
- Leadership & Teamwork
- Lead the Saints’ and Pelicans’ digital strategy planning, execution and reporting across paid digital advertising (Social, Search, Display, Video), SEO, email marketing, SMS and digital lead generation.
- Lead and mentor a digital team, including in-house specialists and our marketing agency partner, fostering a culture of accountability, innovation, and collaboration.
- Work with our talented in-house creatives (video, motion, static) to develop impactful digital marketing assets.
- Manage the digital marketing budget and digital vendor relationships for both teams.
- Performance Marketing Vision & Execution
- Develop an omni-channel strategy to target and cultivate digital leads to help us achieve our ambitious single game, season ticket and partnership revenue goals, and increase brand awareness.
- Design a science-based “test and learn” framework to continuously optimize performance across every channel of the digital ecosystem, and share learnings on a regular basis.
- Monitor and analyze digital channel performance including open rates, click-through rates, traffic, conversions, and customer acquisition costs, to inform strategic adjustments.
- Audience Development & Customer Journeys
- Collaborate with marketing colleagues in organic social, site, app, content and product marketing to develop a full-funnel customer journey strategy that moves fans through points of initial acquisition, engagement and conversion.
- Oversee the charge to grow our database of fans and first party data as we contend with a cookie-less world.
- Work closely with the Business Intelligence team to build segments and fan profiles from the behavioral and demographic data flowing into our warehouse.
- Innovation
- Explore emerging communication channels and technologies, including AI tools, to expand digital engagement capabilities.
- Identify new opportunities for strategic digital partnerships and traffic growth.
- Become a thought leader by developing a deep understanding for the business of sports and the behaviors of sports fans.
- 8+ years of professional experience in performance marketing or digital advertising; ideally at a digital agency or a large consumer brand; past work in sports & entertainment marketing also a plus
- Highly adaptable, with the skills, demeanor and confidence to thrive in a (very) fast-paced environment
- Deep understanding of performance marketing channels including Meta, YouTube, Google Display, SEO, SEM, email and SMS
- Skilled in digital automation tools (Eloqua, Adobe Marketing Cloud, Salesforce, Hubspot, Marketo, etc.)
- Experience with building customer segments and profiles
- People management and agency management experience
- Fascination with technology and how businesses can make emerging tech actionable
- Solid writing skills, both for communication to avid fans or colleagues
- Strong presentation skills -- adept at presenting customer journeys, campaign results and out-of-the-box ideas to the VPs and C-Suite
- Bachelor’s degree in business, marketing or relating field
- Medical Insurance Options
- 401K Program with Company Contribution
- Paid Holidays
- Wellness Program and Gym Membership
The New Orleans Saints and New Orleans Pelicans ("Teams") are committed to providing equal employment opportunities for candidates and employees regardless of their membership in any protected classifications. The Teams will not discriminate in violation of the law on the basis of race, color, age, national origin, sex (including sexual orientation, gender identity, transgender status, and pregnancy), religion, physical or mental disability, genetic information, marital status, veteran status, familial status, status as a victim of domestic violence, and/or any other legally protected class under applicable federal, state, or local laws. This anti-discrimination policy applies with respect to all employment decisions, including but not limited to hiring, promotion, discipline, and discharge. The Teams are committed to equal opportunity for persons with disabilities in compliance with the Americans Disabilities Act and state law. If you feel you need an accommodation for a disability, please inform us. Requests for accommodation will be evaluated on a case-by-case basis. If you request an accommodation, it is essential that you participate fully in the interactive process.
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