Senior Demand Generation Manager

About Retell AI

Retell is building the future of voice automation. Our ultra-realistic AI voice agents help businesses automate critical phone conversations—at scale—with near-human fluency. In just 17 months, we’ve reached $17M+ in ARR and 2,500+ customers, including Fortune 500s. Backed by Jack Altman, Y Combinator, and founders of Box, Runway, and Cresta, we’re scaling fast and defining a new category.

The Role

We’re hiring a senior Demand Gen to co-build our SLG (sales-led growth) motion alongside the CMO. This is a pivotal role where you’ll own the entire field + digital demand engine—running ABM campaigns, managing high-impact events and conferences, and driving net-new pipeline through paid channels and marketing ops.

You’ll work cross-functionally with sales, product marketing, and design to craft full-funnel GTM programs that convert awareness into revenue.

What You’ll Do

Events & Field Marketing

• Own event strategy and execution—from major industry conferences to curated VIP roundtables and executive dinners
• Run field activations in partnership with sales and product, with a focus on high-touch experiences that convert
• Plan and manage booth presence, sponsored talks, giveaways, and post-event nurture
  
  

Campaigns & Pipeline

• Launch and optimize multi-channel programs to drive qualified pipeline across verticals and personas
• Own end-to-end paid acquisition (LinkedIn, Google, YouTube, Reddit, etc.)—budget, copy, targeting, creative
• Partner with product marketing and sales to build persona-specific landing pages, nurture flows, and CTAs
  
  

Account-Based Marketing

• Design and execute ABM programs across 1:1, 1:few, and 1:many tiers
• Use tools like 6sense, Clearbit, Mutiny, Apollo, or RollWorks to personalize buyer journeys and retarget warm accounts
• Align with SDRs and AEs to map key accounts, customize outreach, and drive pipeline velocity
  
  

Marketing Ops & Measurement

• Set up and optimize the demand gen stack—including HubSpot, Webflow, attribution tools, and analytics
• Define and track KPIs across channels: CPL, CAC, conversion rate, pipeline velocity, ROAS, and more
• Work closely with RevOps to maintain data hygiene and ensure lead-to-revenue alignment
  
  

You Might Be a Fit If You…

• Have 5–8 years of demand gen experience in B2B SaaS, ideally at high-growth or category-creating companies
• Have built and owned pipeline-generation programs from scratch
• Are a tactical executor and strategic thinker—you can both run the ad and build the budget
• Understand how to align messaging, persona, and channel to move deals down funnel
• Are confident navigating HubSpot, Webflow, paid ad platforms, enrichment tools, and dashboards
• Are curious, scrappy, and highly experimental—you want to build, not just manage
  
  

Bonus Points

• Experience working in AI, dev tools, or GTM for technical buyer personas
• Background running co-marketing programs with partners or platforms
• Past role involved field marketing or executive event strategy
  
  

Why Join Retell

• Own and build the entire demand engine from day one
• Work with an elite team of founders, builders, and creatives
• Help define GTM strategy in one of AI’s most high-impact verticals
• Direct impact on pipeline, sales velocity, and brand growth
• Competitive comp + equity + visa sponsorship + top-tier benefits
• Top-ranked startup on Lean AI Leaderboard
  
  

Compensation Range: $150K - $196K