AHC Sales Manager - Peter Island Resort - Full Time

From comfortably casual to lavishly appointed, AHC Hospitality represents a diverse array of hotels, restaurants, and resorts. Our team members provide exceptional experiences that delight our guests at every touchpoint. Whether hosting a meeting for several hundred, serving a table for two, or creating a beautiful space for our guests to enjoy, AHC Hospitality is full of opportunities for our guests, as well as our associates. We invest in supporting your growth and are a company who sees your success as our success.

This is a full-time position based in Grand Rapids, MI with potential travel to Peter Island Resort.

This position is eligible for full benefits (medical, dental & vision), Weekly Pay, Daily Pay, 401K, paid vacation, discounted downtown parking, free employee meals, hotel and restaurant discounts and more.

Summary

We are seeking a results-oriented Sales Manager for Peter Island Resort to drive high-end business opportunities and elevate our brand presence across global luxury travel markets. The ideal candidate will have strong industry connections, an understanding of luxury clientele, and the ability to craft tailored sales strategies that align with our resort’s prestigious image.

Duties & Responsibilies

• Develop and execute strategic sales plans to attract elite travel advisors and clientele.
• Cultivate and maintain strong relationships with international luxury travel partners, DMCs, and corporate clients.
• Represent the resort at global trade shows, roadshows, and exclusive sales missions in key feeder markets.
• Work closely with the marketing team to align brand messaging with high-end sales efforts and seasonal campaigns.
• Analyze market data and competitive trends to identify opportunities and adjust sales strategies accordingly.
• Oversee contracting and rate negotiation processes, ensuring compliance with resort revenue goals.
• Prepare detailed sales reports, forecasts, and performance metrics for executive review.
• Ensure each client interaction reflects the resort’s commitment to discreet, personalized service
• Lead sales efforts targeting travel agents, tour operators, and travel agencies. The ideal candidate will have strong industry relationships, excellent communication skills, and a proven track record in generating sales and growing partnerships within the travel trade sector.
• Achieve and exceed sales targets by promoting our travel products/services to travel agents and travel agencies.
• Build and maintain strong relationships with existing travel trade partners while identifying and developing new accounts.
• Identify market opportunities, attend industry events and trade shows, and prospect for new travel agency partners.
• Educate travel agents about the company’s offerings, promotions, and value propositions through webinars, presentations, and in-person meetings.
• Provide regular sales forecasts, performance reports, and updates to senior management.
• Work closely with marketing, operations, and product teams to ensure alignment and maximize campaign effectiveness.
• Arrange VIP arrangements and amenities as needed for Site/FAM visits.
  
  

Requirements

• Bachelor’s degree in Hospitality, Business, Marketing, or a related field.
• Minimum 3–5 years of luxury hospitality sales experience, preferably in a resort setting.
• Established network in the luxury travel segment, including agencies, consortiums, and VIP planners.
• Polished communication and presentation skills with a deep understanding of refined service culture.
• Experience working in or with remote or destination properties is a plus.
• Self-motivated, goal-oriented, and adaptable to a dynamic island environment.
• Proficiency in CRM platforms and sales analytics tools.
  
  

Willingness and ability to travel nationally and internationally as needed, +/- 50% of the year, including weekends