Director of Booking and Events

The Director of Booking and Events is responsible for developing and executing strategic booking initiatives to maximize event revenue and facility utilization at the Raising Cane’s River Center. This position oversees the full booking process, supervises event staff, manages client relationships, and ensures a balanced calendar of public and private events.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Proactively solicits, negotiates, and secures bookings for concerts, sporting events, conventions, meetings, expos, and private functions.
• Maintains and updates the facility-wide booking calendar.
• Develops and enforces booking policies and procedures.
• Represents the facility in all industry-related trade shows, conferences, and local hospitality events to cultivate new business.
• Works with the Visit Baton Rouge (CVB) and hotel partners to coordinate new business opportunities and sales blitzes.
• Prepares detailed proposals, sales reports, bid packages, and event agreements.
• Oversees distribution of event-related documentation, including layouts, specs, and confirmations.
• Supervises and provides leadership to Booking and Event Services team members, including interviewing, training, assigning duties and evaluating performance.
• Coordinates event details with clients including requirements, logistics, and setup, and communicates those needs internally.
• Oversees and assists with execution of major events, serving as point of contact for the client as needed.
• Monitors inventory and ordering of event services equipment and supplies.
• Ensures accurate and timely entry of all event-related details into the venue’s booking or event management system.
• Serves as Manager on Duty for events as required.
• Issues and responds to communications promptly, including phone, text, and email (within 48 hours), using a company-issued cell phone.
• Reports and follows up on facility repairs and maintenance needs.
• Annually reviews and updates the Emergency Plan and Technical Specifications Guide.
• Oversees development and implementation of customer service training for full-time and part-time event staff.
• Maintains a professional and courteous demeanor in all dealings with clients, staff, vendors, and patrons.
• Complies with all ASM Global policies and procedures, including those outlined in the Employee Handbook and Code of Conduct.
  
  

Qualifications & Experience

• Ability to work independently, using sound judgment and initiative.
• Strong interpersonal and communication skills in both oral and written form.
• Ability to manage multiple projects simultaneously and meet strict deadlines.
• Flexible and adaptable to changing priorities and event requirements.
• Experience in contract negotiation, client engagement, and event planning.
• Ability to supervise and motivate staff effectively.
• Proficiency in Microsoft Office Suite (Word, Excel, Outlook) and familiarity with booking or scheduling software.
• Bachelor’s Degree in Business Administration, Hospitality, Marketing, or a related field Preferred
• Minimum of 7 years of progressive experience in venue booking, event sales/management or convention center/hospitality sales/management.
• Demonstrated success in contract negotiation, revenue generation, and client relationship management.
• Established network of contacts in the live events, entertainment, and/or convention industries.
  
  

Working Conditions

• Must be able to work a flexible schedule including nights, weekends, and holidays, in addition to standard business hours.
• Physical requirements include walking, stooping, lifting up to 30 lbs., and standing for extended periods of time.
  
  

This job description outlines the general nature and level of work expected and is not intended to be an exhaustive list of all duties, responsibilities, and qualifications of the position. Duties may be added, changed, or removed as needed to meet the ongoing needs of the Raising Cane’s River Center and ASM Global