Marketing Manager

Job Details

Description

Marketing Manager

FLSA Exemption: Exempt/Salaried

Reports to: Director of Sales

Job Description

Destination Homes is seeking an experienced and proven Marketing professional who specializes in digital marketing strategy. The Marketing Manager plays an important role at Destination Homes by assisting in the development and implementation of the company’s marketing and brand strategy. The Marketing Manager executes marketing campaigns and is proficient with day-to-day marketing activities while striving to meet deadlines to meet the company’s changing needs. They ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes and content.

Primary Duties

• Develop and implement digital marketing strategies to engage customers and drive brand recognition
• Help in developing creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications including print, digital, and video assets
• Coordinate the work of various external creative consultants
• Manage the content marketing, email marketing, and SEO programs of Destination Homes
• Maintain the design, traffic, UX, and content of the company website
• Create, manage, and maintain consistent brand messaging throughout all marketing platforms
• Aid in the design and implementation of social media strategies and set objectives to align with business goals
• Keep up to date on the latest social media and marketing trends, as well as digital and social media advancements
• Work with home builder partners and sales teams to ensure alignment of marketing objectives and strategies
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
• Conduct research of market trends, customer behavior, and competitor landscape, and prepare reports by analyzing and summarizing data and key metrics
• Establish and evaluate marketing strategy by assembling sales forecasts, setting objectives, organizing promotional presentation, and updating calendars
• Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for usage and promotion
• Support and promote Destination Homes’ mission statement, vision, and core values
• Assist with all other tasks and projects as directed by management
• All other duties as assigned
  
  

Qualifications

• 3-5 years’ experience in digital marketing and advertising
• Bachelor’s degree in business, marketing, or related field, or equivalent certification
• Excellent oral and written communication skills
• Proficiency with online marketing and social media strategy
• Proficiency in photo and video editing software such as Adobe (including Photoshop)
• Knowledge of web design principles
• Solid understanding of eCommerce, PPC, SEO, and SEM
• Strong project management skills
• Proficiency in Microsoft Office suite
• Attention to detail
• Ability to multitask in a fast-paced environment in an organized manner
  
  

To perform the job successfully, an individual should demonstrate the following competencies to perform the essential functions of this position:

Manage Complexity: Make sense of complex, high quantity, and sometimes contradictory information to effectively analyze situations and identify solutions.

Collaborates: Builds partnerships and works cooperatively with others across the organization to achieve shared objectives.

Plans and Aligns: Plan and prioritize work to meet commitments aligned with organizational needs and goals. Includes ability to break down objectives into appropriate initiatives and actions while anticipating and adjusting effective contingency plans.

Instills Trust: Gains the trust of others through honesty, integrity, and authenticity by following through on commitments, keeping confidences, and showing consistency between words and actions.

Strategic Mindset: Sees ahead to future possibilities and translates them into breakthrough strategies. Achieved by anticipating future trends and implications accurately and articulating credible pictures and visions of possibilities that will create sustainable value.

Physical Requirements

• This position requires frequent walking, standing, and climbing stairs in/around construction site, apartment homes, models, and properties
• Must have the ability to read and comprehend large quantities of information, operate computer equipment, speak, hear, bend, stoop, reach, lift, move, and carry up to 60 lbs. independently
• Regularly required to sit, stand, bend, reach, and move about office setting
• To perform other duties as required
  
  

Note: The need may arise to revise, supplement, or rescind portions of this job description, and Destination Homes reserves the right to do so at any time. Employee shall be required to meet the qualifications and perform the duties of any revised job description. #DestinationHomes