Content Marketing Social Media Manager

Position Summary

Build brand presence and lead community engagement across social channels, as well as build awareness and engagement, drive store visits.

Primary Accountabilities

• Manage BBQ Holdings' social media channels including TikTok, Instagram, Facebook, X and Threads. Develop plans to help grow followers and engagement and ensure content is consistent with brand guidelines and overall experience.
• Develop content strategy to bring the brand persona to life, challenging the status quo and highlighting the PM Point of Difference in unique ways that represent the brand.
• Develop monthly organic social calendar & gain alignment from brand marketing team. Work with brand team to prioritize key occasions and channels.
• Execute content plan including content creation, campaign management and execution (i.e. reviews and approvals, posting, scheduling, and reporting.)
• Source content by capturing and editing photo/video content; identifying user-generated content, Influencer content, resourcefully leveraging existing brand assets and crafting fun and creative social copy.
• Oversee partner Influencer/Creator agency and secure internal approvals for concepts and content.
• Execute community management responsibilities including engaging in comment sections, monitoring conversations and analyzing/reporting user trends to support the brand.
• Establish on going processes to elicit, test and implement new digital initiatives.
• Lead the identification of key culture, trends, moments, or pop culture relevant to BBQ Holdings and tie them into a compelling brand story. Maintain awareness of social media trends and digital marketing programs executed by local competitors.
  
  

KNOWLEDGE, SKILLS, & ABILITIES (Please indicate if required or preferred):

• Education:
• Bachelor's degree in marketing, communications or related major.
• Experience:
• 3+ years' experience working in social media (contingent upon role scope); restaurant/food service preferred.
• Proven work experience as a community manager and assistant social media manager (contingent upon role scope).
• Skills/Competencies/Certifications:
• Immersed in internet and popular culture and language relevant to target Millennial audience.
• Knowledge and understanding of relevant social media platforms, requirements and best practices.
• Proximity to BBQ Holdings' stores to facilitate content creation.
• Experience with social copy, graphic design, photography, and short-form video, editing.
• Well organized and timely without sacrificing strong attention to detail.
• Ability to work well within a fast-paced, team-oriented creative environment.
• Must possess effective written and verbal communication skills.
• Demonstrated problem-solving/analytical skills.
• Ability to address problems/issues as they arise in a professional and productive manner.
• Ability to multi-task, prioritize and organize work to meet deadlines and multiple requests.
• Must be self-motivated with strong initiative to learn, and a self-starter able to deal with abstract and non-routine issues.
  
  

Physical Requirements

When performing the duties of this job, the employee is frequently required to move throughout the workplace; sit, use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance, stoop, kneel and verbally communicate. The employee is occasionally required to lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.