Campaign Strategist | Remote

First Page Sage


Date: 23 hours ago
City: Berkeley, CA
Salary: $70,000 - $80,000 per year
Contract type: Contractor
Remote

Description

REPORTS TO: COO


Summary: 

First Page Sage is the thought leader in SEO and is at the cutting edge of AIO (AI Optimization). We help clients to achieve their goals by creating impactful, lasting marketing strategies for them. We’re looking for a candidate who has excellent listening and empathy skills, and the creativity to design a strategy that truly reflects each unique client’s needs. 


What’s in it for you: 

  • Future-proof your career. You will gain skills here that you can use in the modern workplace. All our team members learn to use AI in powerful ways.
  • Work with other brilliant people. You will have the pleasure of being part of a true team that you can count on for support and inspiration.
  • Become a forever student. Get mentored directly by our CEO and COO, developing an understanding of the business world from the highest level. Never stop learning, questioning, and innovating. 


About this role:

The Campaign Strategist role is a rare opportunity for energetic and curious individuals who have a drive to be the best at what they do. Strategists strive to fully understand client goals, target audiences, and other company initiatives before putting together a strategic roadmap, which leads our team and the client to accomplish those goals together. The Strategist is the leader of the internal team, marshalling internal resources to hit benchmarks and making strategic refinements over time throughout the campaign to ensure success.


Requirements

Responsibilities:

  • Cultivate a deep understanding of each client’s industry, target audience(s), brand voice and tone, competitive advantages, and campaign goals to create a clear and comprehensive strategic plan for their campaign.
  • Maintain and revise the Strategy Roadmap throughout the duration of the campaign, making strategic adjustments as needed to ensure we achieve client goals. 
  • Partner with the Project Manager to communicate the strategy roadmap and campaign results to the clients.
  • Drive upsells and renewals by identifying and presenting strategic opportunities to teammates and clients.
  • Work closely with the content team to identify keywords and search intent to align on strategic opportunities and ensure team alignment.
  • Cultivate a trusting and collaborative relationship with each client by engaging with them on regular calls, by email, and by visiting them in person. 
  • Create quarterly campaign analysis reports and present them to the client. Use this information to improve and realign campaign strategy continually.
  • Review live deliverable links monthly/quarterly to ensure high-level strategy is being executed in actual deliverables and performance is where it should be. Report findings to internal and client teams along with strategic pivots as needed.
  • Embody FPS mission, vision and values first and foremost, in all interactions daily.
  • Maintain high competency and organization in all internal platforms and systems, including Teamwork, Google Drive (Docs and Sheets), AHREFS, SEMRush, Google Analytics and other Google suite products.


Physical Demands & Work Environment:

  • Required fluency to read and speak English
  • Required to attend & participate in virtual meetings weekly
  • Required to type and read
  • Dedicated workspace is preferred though not required
  • Required to structure environment conducive to productivity 
  • Required to have consistent access to a computer, internet,webcam, and microphone during working hours 

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Salary Description

70,000 - 80,000 Annually

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