Sales and Marketing Director

WHO WE ARE:

The Residence at Timber Pines is an award-winning 210-bed Assisted Living Community offering Independent Living, Assisted Living, and Memory Care.

PLATINUM SERVICE:

It is our commitment to help each resident lead a purposeful life and we strive to deliver an exceptional experience through Platinum Service.

WHY WORK with US:

• Comprehensive Health Plan Options
• Medical and Prescription Coverage
• Dental and Vision Coverage
• Access to Health Care & Mental Health E-Visits
• $10k Life Insurance Coverage*
• Supplemental Insurance Options
• Pet Insurance
• 401(k) Retirement Savings Plan with Generous Company Matching Benefits
• Paycheck Advances with Rain Instant Pay
• Employee Support Program (EAP)
• Tuition Discounts & Reimbursement with Rasmussen College
• LifeMart Employee Discounts
• Benefits available to eligible employees with enrollment in a medical insurance plan. Eligibility may vary by position, average hours worked, length of service, and/or location.
  
  
  

SUMMARY OF ROLE:

The Sales & Marketing Director plays an integral role in the success of our team, our community and creating a place our residents are proud to call home. The primary purpose of this position is to increase/maintain occupied units and census through the sales process, and secondarily to coordinate marketing activities to further the Community brand.

• The role is primarily Monday through Friday, day shift, with occasional weekends and holidays as needed.
• Salary is commensurate with experience, including base salary plus incentives.
  
  
  

Essential Job Duties And Responsibilities

• Engage in selling the community by managing inquiries and prospects through the sales cycle to deposit and move-in.
• Develop and maintain a Customer Relationship Management database of all prospects and community contacts to track all sales activities.
• Maintain weekly productivity goals to achieve the number of leads and deposits.
• Work with other staff to identify new and potential referral sources and develop productive relationships.
• Manage a quarterly marketing plan by executing the tactical activities (as identified in the plan) to reach census goals.
• Participates in the planning and implementation of marketing events designed to cultivate new prospects, professional referrals and to promote the community.
• Represents the facility at professional events on- and off-site to educate and inform the participants on the facility’s capabilities and product offerings.
• Track department's expenses to budget monthly and annually and submit expenditures to Executive Director for review, recommendations, and approval.
• Manage marketing inventory of collateral and branded promotion items and stay within the projected budget at all times.
• Determine staffing requirement necessary to meet the department’s needs.
• Recruits, interviews, hires, and trains staff in the department.
• Oversees the daily workflow of the department.
• Performs other job-related duties as assigned.
  
  
  

Knowledge and Critical Skills

• Be able to make independent decisions and follow instructions.
• Deal tactfully with personnel, prospects, residents, family members, visitors, government agencies/personnel, and the general public.
• Capable of working with ill, disabled, elderly, and emotionally upset people within the facility.
• Communicate effectively in a manner that is sufficient for effective communication with supervisors, team members, prospects, residents, and families.
• Knowledge of Microsoft Office Suite.
  
  
  

Education and Experience

• Must meet all applicable state and federal requirements for this position.
• Bachelor’s degree and/or 3 years of experience in Sales & Marketing preferred.
• Proficiency with sales and marketing tools preferred.