Brand Manager

Job Details

Description

What is the job?

This isn’t just another marketing job — it’s your chance to turn movie magic into brand strategy that captivates audiences across the country. You'll be a strategic marketing force at the heart of our brand team—bringing blockbuster moments to life across cinema screens, merchandise, and promotions.

We're on the lookout for a Senior Brand Manager to lead exciting, high-impact campaigns across theatrical releases, studio partnerships, and original content. In this role, you’ll collaborate with internal teams and top-tier partners (studios, content creators, and brand collaborators) to plan and execute integrated campaigns that drive audience engagement, box office attendance, and brand visibility.

If you're a passionate marketer with a love for entertainment and a knack for turning ideas into unforgettable campaigns, this is your starring role.

What will you be doing?

• You’ll lead the strategy, planning, and execution of theatrical and alternative content campaigns, working directly with studios and creative partners
• You’ll drive cross-functional promotions in partnership with F&B, Merchandise, Creative, Social, PR, Loyalty, and Paid Media teams
• You’ll oversee campaign deliverables and creative assets, ensuring alignment with brand standards and storytelling goals
• You’ll track campaign KPIs—attendance, sales, and engagement—and translate data into strategic insights
• You’ll stay on top of industry trends and audience behavior to shape bold, innovative campaign strategies
  
  

About You

• You bring extensive experience in brand, entertainment, or content marketing where you’ve had to lead complex, multi-partner campaigns and know how to manage moving parts and deadlines.
• You understand studio marketing, theatrical windows, and what drives audiences to engage.
• You have created strategic marketing plans and excel at presentations and project management.
• You’re passionate about storytelling, movies, pop culture, and the ever-evolving media landscape
• You will be a great fit, if our values resonate with you: We Create, We Perform, We Inspire.
  
  

About Regal

Regal Cinemas – where movie magic meets unforgettable experiences!

At Regal Cinemas, part of Regal Cineworld, each day is a celebration of everything film and entertainment. From the first popcorn crunch to the closing credits, we’re all about creating moments that spark joy, laughter, and a little bit of movie magic.

With over 9,000 screens across 751 locations in 10 countries, including Cineworld, Picturehouse, Cinema City, Yes Planet, and Regal Cinemas right here in the US - we bring the joy of movies to millions.

Based out of our buzzing Theatre Support Office in Knoxville, Tennessee, we offer a variety of roles with a mix of hybrid, field-based, or remote working options, depending on the role.

What really makes Regal shine? Our people. We’re passionate about supporting your growth and helping you carve out your dream career within the Regal Cineworld family. Fancy joining us on this epic film adventure? Dive into the Regal stories and see what life’s like behind the scenes of the big screen!