Marketing Specialist

Description

We are hiring for one Marketing specialist. This person can work at any location across our footprint. This job focuses heavily on working with and through others, building and maintaining relationships, and working closely and accurately within established guidelines. It requires an effective communicator: someone who is able to motivate others while understanding and responding to their needs and concerns.

Detailed work is another major focus of the job; these details need to be handled quickly, correctly, and efficiently. As this role often focuses on building and maintaining relationships with others, it's important to articulate the details effectively when working with others. Given timeliness is an important factor in this role, this person's work must be done quickly and correctly. In general, this is a position where guidelines, structure, and established policies must be followed fairly closely while working with or for others.

We are looking for someone to raise brand awareness to drive sales for the company, our services, and our products. Ideally, we would like someone with direct experience in B2B Marketing preferably in a professional services industry. The Marketing Specialist will lead all aspects of an assigned focus area’s marketing efforts with a curious and self-driven approach. The ideal candidate possesses the ability to take initiative and has a keen interest in expanding their knowledge and skills in marketing, especially in B2B marketing. The role will contribute to the continuous advancement of our online presence and brand awareness, develop and execute marketing strategies and seek new growth opportunities.

Primary Responsibilities

• Conduct market research: analyze data to identify target audience, market trends, and competitors to create effective marketing strategies.
• Develop marketing campaigns: create and execute marketing campaigns across multiple channels that align with business goals and convert the target audience.
• Create marketing materials: Develop marketing materials, such as brochures, flyers, videos, and social media posts, that communicate the brand's message efficiently and creatively.
• Run website and social media: Maintain and update website and social media platforms with content that drives traffic and engagement.
• Monitor & optimize campaign performance: Track and analyze campaign performance using analytics tools to measure effectiveness and identify opportunities for optimization.
• Operate proactively: identify new opportunities/enhancements and provide potential solutions. Stay up to date with market trends and industry best practices.
• Maintains and assures compliance with all Bank policies, procedures and processes, and all applicable state and federal banking laws, rules and regulations; adheres to Bank Secrecy Act (BSA) responsibilities that are specific to the position.
• Performs other duties as assigned.
  
  

Must Haves

• Bachelors degree in Marketing or related field.
• Note: Five (5) years of directly related experience may be considered in lieu of the Bachelor's degree.
• Three (3) years of marketing experience.
• Knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator) and/or Canva.
• Knowledge of Hubspot email & marketing automation.
• Knowledge of Social Media platform management (LinkedIn, X, Google +, Facebook, Tik Tok, etc.).
• Ability to travel to various branch locations.
  
  

Desired Experience

• Direct Experience in B2B Marketing within a professional services industry
  
  

What’s in it for you?

• Full Time, 40 hours per week.
• Monday – Friday work week.
• Competitive pay.
• Eligible for an annual bonus of 1.5%-3% of your salary based on company goals and performance.
  
  

Perks

• Health, Vision & Dental Plans
• Health Savings Account (HSA) with CCF Contributions
• Health Reimbursement Arrangement
• Flexible Spending Account
• Employer Paid Life Insurance and Long-Term Disability Plans
• Voluntary Life Insurance and Short-Term Disability Plans
• Accident and Critical Illness Plans
• Hospital Indemnity
• 401K Retirement Plan and Company Match
• Paid Time Off, Bereavement Leave, and Paid Holidays
• Parental Leave
• Company-Wide Wellness Program
• Employee Assistance Program with Coaching and Counseling options
• Colleague Referral Program
• Professional Development Reimbursement Program
• Career Planning
• Colleague Pricing on Secondary Market Mortgage Loans
• Colleague Beyond Save & Spend Accounts Perks
  
  

What can you expect from us?

At CCFBank you are more than just a number, you are a partner to our team. We are dedicated to investing in our colleagues and providing them with tools they need to grow and develop their careers.

We prioritize the needs of our community by allocating resources and encouraging colleague involvement across the regions we operate in. We are proud to be a part of our local communities, and we look forward to continuing to support and serve them.

Apply online at ccf.us

If you need assistance applying, contact us at [email protected] and we will attempt to meet your needs.

In evaluating candidates for this position, CCFBank may consider a combination of education, training, and experience which provides the necessary knowledge, skills, and abilities to perform the duties of this position.

CCFBank is committed to fostering and cultivating an inclusive and diverse culture and we are proud to be an Equal Opportunity Employer, including disability and veterans.