Digital Marketing Manager

Description

We are on the lookout for a Digital Marketing Manager to join our growing team!

Who are we?

Lofty is a high-growth, global SaaS company serving the residential real estate market. Our suite of tools addresses the daily pain points faced by agents, empowering them to launch effective marketing campaigns, track leads' activities, build lasting customer relationships, and efficiently manage teams.

What’s the job?

We’re on the hunt for a rising star in digital marketing—someone with a sharp performance mindset, high business acumen, and boundless curiosity. As our Digital Marketing Manager, you'll be a key driver of demand generation, full-funnel marketing performance, and cross-channel strategy execution across multiple B2B SaaS products. This isn’t just another marketing role. We're looking for someone who brings energy, precision, and a love for experimentation—with deep expertise in ad platforms, AI-driven tools, and web strategy. If you’re an ambitious digital marketer on the rise, this is the perfect place for you to accelerate your growth!

• Own and optimize organic and paid media strategy across Google Ads, Microsoft Ads, Meta, LinkedIn, and emerging channels.
• Manage and scale multi-million dollar annual budgets to drive qualified leads, pipeline, and ROI.
• Create holistic digital strategies that span paid, organic, and social to drive acquisition and retention.
• Execute high-performance campaigns, including creation, A/B testing, audience segmentation, and conversion tracking.
• Build high-converting landing pages and nurture flows using Hubspot and other marketing automation tools.
• Utilize AI tools and data platforms to streamline operations, improve targeting, and enhance creative performance.
• Drive insights through analytics, ensuring every dollar spent is measured, evaluated, and iterated.
• Collaborate with marketing and sales teams to align messaging, ICP targeting, and campaign goals for multiple SaaS products.
• Lead social media marketing strategies, particularly for LinkedIn and other B2B platforms.
• Champion ongoing content and functionality upgrades and lead improvements in SEO optimization for Lofty websites
• Stay ahead of trends in performance marketing, B2B growth tactics, and real estate tech.
  
  

What’s the work location?

You’ll be based out of our stunning, light-filled headquarters in the Warehouse District of Downtown Phoenix—a 17,000-square-foot space designed for collaboration, creativity, and connection. During onboarding and training, you’ll work in-office five days a week to build momentum, meet your teammates, and ramp up with hands-on support. Once key KPIs and performance metrics are met, you’ll transition to a hybrid schedule of three in-office days per week—giving you the flexibility to balance focused work and in-person collaboration.

What's the earning potential ($$$)?

First-year earnings? The role offers a base salary of $110,000 - $120,000, plus eligibility for a 20% performance bonus. Bring your best, and there’s real potential to earn more—it’s a great way to turn great work into real rewards!

Requirements

What are we looking for?

• 4 - 6+ years of hands-on digital marketing experience with proven progression and increasing responsibility.
• Strong expertise in Google, Microsoft, Meta, and LinkedIn Ads, including platform-specific best practices.
• Demonstrated ability to manage and optimize $1M+ in annual ad budgets, rapidly scaling lead generation while maintaining cost efficiency and ROAS/ROI goals
• Passion for data, performance marketing, and continuous experimentation.
• Proven ability to run campaigns for multiple products simultaneously, especially in a B2B SaaS environment.
• Proficiency with Hubspot, Google Analytics, tag management, and pixel tracking.
• Experience creating or managing conversion-optimized landing pages.
• Familiarity with AI tools (e.g., ChatGPT, Clay, predictive analytics platforms) and SaaS marketing toolkits.
• Experience with multi-touch attribution and media mix models.
• Prior experience marketing to real estate professionals or proptech audiences is a big bonus!
• Highly adaptable, with a self-starter attitude and the ability to thrive in a very dynamic, fast-paced, startup style environment.
  
  

Anything else? Absolutely! Benefits and Perks: This is a place where every day we are inspired by our teammates, encouraging each other to be our best. The environment is friendly and supportive! And we feel it’s important to reward our team with competitive pay and benefits. Here are some of the highlights:

• Health Insurance: FREE medical coverage for employees for one of our plan options! And the ability to add dependents or choose an alternative plan and still receive a credit to keep costs down.
• Paid Time Off: Work hard, play hard! In addition to 10 holidays, we offer three weeks of paid time off so that you can achieve a healthy work-life balance.
• Paternity Leave: We support our team members as they grow their families! Once you qualify for FMLA, you are eligible to receive up to 6 weeks of paid paternity time to bond with a new child.
• Employee Assistance Program: We are proud to offer free access to SupportLinc, a global platform that provides on-demand care as you navigate personal or professional challenges. This confidential and compassionate support system is available to you and your family members anytime you need help.
• Team Building: We may work across time zones and countries, but we’re still united. We host a monthly schedule of team activities, quarterly town halls, open Q&A sessions, and other special events…so many fun ways for us to connect and support one another.
• Growth Opportunities: When our people grow…we grow! We offer leadership training, development journeys for core teams, and coaching/mentoring opportunities. Constant growth and development are inherent in our culture.
• Tools To Do The Job: We ensure you are hooked up with the tools, equipment, and systems you need. We begin the process prior to your start date, so you are ready to rock ‘n roll on your first day.
• What Else? We provide a 401(k) company match and 100% company-paid life/AD&D insurance/short-term disability. Our ultimate goal is to support you and your overall wellness.
  
  

Join our growing team and let’s have fun building this business together!