Business Development and Marketing Senior Executive

To project manage and co-ordinate the delivery of core business development activities daily.

To provide high-quality service experience for internal clients and third parties while adhering to KR brand guidelines and business development best practice. To drive improvement in the usage of key marketing and business development systems and toolkits to develop great client care and generate new business.

Department Central Services Employment Type Permanent - Full Time Location Kent Workplace type Hybrid

About The Role

• Works in close collaboration as part of a small multi-location BD, Marketing, Digital, and Data and Team, delivering end to end client BD lifecycle support across the firm
• Regular collaboration with Partners and fee earners on all operational and BD matters
• Various internal and external contacts as required in respect of specific BD projects
• Liaison and management of external service providers, third-party partners and intermediaries
• Contact with external organisations such as PSMG, CIM, and Kreston International firms
• Active involvement in employee inductions
  
  

Principal Accountabilities / Responsibilities

Sectors / service line support

• Plan and execute BDM tactics for the delivery of sector / service line
• Report on success of activities and information share to wider team
• Support Manager team on other sector and service lines to deliver tactics in plans
  
  

Targeting

• Project manage lead generation activities
• Gather and analyse market research
• Identify services, products, and cross selling opportunities to offer to prospects and shares suggestions with others
  
  

Event support

• Plan, organise, coordinate communications and implementation of specific events and webinars
• Liaise with external suppliers (catering / venues / speakers etc)
• Liaise with speakers and manage internal communications
• Copywrite and create event communications and collateral including invitations, emails, adverts and website content
  
  

Comms planning

• Work with PR agency to lead comms meetings to ensure content is relevant to our audience
• Work with technical and digital teams to ensure content is produced on time
  
  

Email marketing

• Develop and implement email marketing campaigns in line with the marketing and BD strategy and brand guidelines
• Coordinate planning meetings with editorial teams
• Research topical and relevant content ideas
• Review and proofread content
• Format email newsletters and be responsible for templates
• Analyse email marketing performance
• Deliver sector / service email marketing newsletters
• Work with fee earners to follow up on opportunities from leads
  
  

Adverts and sponsorships

• Work closely with Marketing Assistant and design agency to coordinate, design and create adverts
• Organise specific sponsorships
  
  

Literature and publications

• Prepare copy and design, working with BD and Marketing team members and/or design agency
• Design of presentations and internal online content
  
  

Sales

• Provide support to the Business Development Director and Managers, Office Sales Partners and relevant Service / Sector Heads
• Update and manage the enquiries database
• Maintenance of proposal tool kit and testimonials database Lead contact for specific proposals, tender documents and pitches
  
  

BD support services

• Coordinate with external agencies / suppliers as required
• Share information with the full marketing/BD team
• Collate client listening data
• Co-ordinate opportunity follow up and pipeline development
• Support fee earners to deliver their BD plan objectives and targeting
  
  

BD activity measurement

• Database management and reporting
• Periodic report co-ordination
  
  

External profile

• Attend industry and external functions
• Track and follow up for International and Intermediary referrals and activities
  
  

What we can offer

• Financial wellbeing – competitive salary, contributory pension scheme, Life Assurance, Health Cash Plan, Income Protection Scheme and Perks at Work discounts and rewards.
• Leave – 25.5 days plus bank holidays, holiday buying Mental wellbeing – hybrid working (3 days in the office/2 from home) and flexible working policies, Employee Assistance Programme and counselling
• Physical wellbeing –Private Medical Insurance, Critical Illness Insurance and an annual flu jab.
• Recognition – monthly nominations for financial awards based on culture and values
• Development – we offer continuous support and development with clear mapped progression routes across the business, as well as access to internal and external training courses
• Diversity, inclusion and belonging – we operate several family-friendly policies and take proactive steps to create an inclusive environment
• ESG – give as you earn, 1 extra day off each year to take up volunteering opportunities. Opportunities to support our commitment to charitable causes
• Travel – other optional benefits include: cycle to work scheme, interest-free season ticket loan (London only), interest-free car/motorbike loan
  
  

At Kreston Reeves, we are committed to creating an inclusive and accessible workplace for all. We understand that everyone has unique needs, and we strive to accommodate them through reasonable adjustments. Whether it's adapting work environments, providing assistive technologies, or modifying processes, we are dedicated to supporting our employees in realising their full potential. If you require any reasonable adjustments to participate in our recruitment process or thrive in your role, please don't hesitate to reach out by emailing [email protected]. Please remember, you only need to share what you are comfortable to for us to support your request. Your success is important to us, and we're here to ensure a supportive and inclusive experience for all.

About Kreston Reeves

With 200 years of history, we are an award-winning professional services firm with offices in London, Kent and Sussex. We provide a full range of accountancy, business advisory and wealth services, tailored to our clients’ needs.

We guide our clients, colleagues and communities to a brighter future. We help businesses, not for profit organisations, individuals and families with more than just accountancy, business and wealth advice.

Our dedication to providing a personal service is what sets us apart – we get to know you, understand your goals, support and advise you on your journey to help you realise your ambitions.

We’re proud to be B Corp certified, demonstrating our commitment to our environmental, social and governance programme which is central to our purpose and vision. We actively encourage all our colleagues to give back to their local communities whenever they can.

Apply Now