Category Manager, Coverstore

The Category Manager is a highly motivated and analytically minded individual who plays a strategic role in growing the Coverstore business. Overseeing the full product development and sales lifecycle of the assigned category, this individual will collaborate cross-functionality to achieve sales targets, maintain profitability and ensure timely and successful product launches. As the category expert, the Category Manager will blend data insights with a deep understanding of the Coverstore customer to develop a clear, innovative, long-term growth plan for the business.

Responsibilities

Below is a list of the primary job duties and responsibilities for the Coverstore Category Manager. The responsibilities below are meant as a guide for core job functions but are by no means exhaustive.

Product Assortment & Strategic Planning

• Develop and execute overall strategic plans for your category that aligns with the Coverstore and DC International ecommerce strategy and financial goals
• Create assortment strategy to achieve sales growth targets for assigned category
• Maintain and update assortment plan for category
• Coordinate with Product Development and factory partners to source materials, develop patterns, approve costing and ensure timely production of products
• Propose new products and strategies to company leadership and establish medium and long-term product development roadmap
• Identify ways to improve products by integrating consumer feedback
• Maintain up-to-date expertise in the ecommerce industry and apply this to the development, execution, and improvement of action plans
  
  

Product Launch Coordination

• Initiate and facilitate communication with all other departments including Marketing, IT, Graphic Design, Operations, and the factory to execute planned vision to achieve product launch milestones
• Audit content and site merchandising to ensure accuracy and increase conversion rates
• Collaborate with Marketing to develop promotional strategies
  
  

Sales Analysis

• Responsible for sales, margin and ensuring profitable growth of the category
• Forecast, monitor and partner with Operations team to maintain inventory stock levels and maximize sales and profit
• Identify and respond to opportunities, risks and market trends based on detailed analysis of historical data and competitive analysis
• Partner with internal teams to identify and execute tactics to drive sales through promotional strategies, marketing campaigns, site merchandising improvements, etc.