Communications Manager (Full Time)

Lake Charles Memorial Health System


Date: 14 hours ago
City: Lake Charles, LA
Contract type: Full time
Description Of Position

  • The Communications Manager leads the development, management, and execution of Memorial's internal and external communications strategies. The Manager works across the organization with executive, policy, events/marketing and medical teams to develop and implement strategies to effectively communicate services to policy makers, patients, physicians, the media, and other key audiences.

SUPERVISION: Reports directly to the Executive System Director of Marketing & Communications

Responsibilities And Duties

  • Cultivates PR and media opportunities that enhance goals of the marketing department and health system.
  • The Manager will lead a variety of innovative, dissemination, marketing, and relationship-building strategies to further the health system’s impact in the community.
  • Services as the health system’s Public Information Officer (PIO) to effectively manage media relations and crisis communications. As PIO, this position serves as the main point-of-contact for media and for disaster preparedness communication, ensuring the implementation of department and health system policies and procedures.
  • In partnership with the System Director of Marketing, the Communications Manager will work directly with management and executive leadership team to develop targeted communications that are measurable and goal oriented based on department and system strategic goals.
  • Oversees and manages effective and well-written communication such as collaterals, website, articles, press releases, special event copy, social media posts, employee and community newsletters, multimedia, and other communication channels that present the health system entities in a professional, excellent manner.
  • Manages the department’s efforts with new physician onboarding communications that promotes the physician to the community, positions the physician for greater visibility, and facilitates appointments.
  • Manages LCMHS social media accounts; both posting strategy and messaging content, to ensure brand standards are kept and communications are clear and concise.
  • Acts as the liaison between health system departments and the marketing team. Informs and educates marketing staff on requested workflow of specific departmental or health system projects, to ensure coordination, prioritization, and cohesiveness of efforts to meet deadlines within budgetary guidelines.
  • Oversees the effective development of community outreach efforts and ensures timely, effective, and well-thought-out special events that positions and presents the health system as the leader in the healthcare community.
  • Works with a team assisting with internal and external marketing activities by demonstrating expertise in various areas including, but not limited to, content development and optimization, advertising, and event planning and participation.
  • Works with Marketing team to complete other office and community duties as required..

The above statements are only meant to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.

Education And Work Experience

  • A bachelor’s degree in Journalism, Public Relations, Mass Communications, or related field.
  • A minimum of 7 years’ experience in healthcare or related field, or equivalent combination of education and experience is required for this position; Experience in public and media relations is required.
  • Knowledge of and proficiency in Internet communications technologies (email, web, blogs, etc.) and solid computer skills including MS Office, web applications and preferred experience with Adobe Creative Suite.
  • Must have a good understanding of design and production software.
  • The ability to use content management systems, graphic and video conversion software is a plus.
  • Experience in photography and video editing is highly preferred.
  • Experience in budget development, productivity, management of staff, and supervision of multiple projects.
  • Excellent interpersonal and verbal communications skills.
  • Excellent writing, editing, and proofreading skills.
  • Strong organization skills and time management capabilities.
  • Must be a self-starter with an outgoing personality. Able to work closely with a team..

Physical Demands/Work Environment

  • Work involves a variety of physical activities including sitting, standing, and walking.
  • The employee must be able to lift and/or move up to 30 pounds on occasion.
  • Must have normal hearing or utilize adaptive hearing devices.
  • Good vision and hearing are required as position requires frequent communication with personnel, patients, and community.
  • While performing the duties of this job, the employee is regularly required to spend hours looking at a computer monitor and typing.
  • The employee is frequently required to drive off-site to hospitals, community and business locations and events.
  • The employee frequently moves about the hospital and other businesses and may encounter any hazards present there.
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

“Experience Memorial” is more than a slogan, it’s the care we provide our patients and it’s the commitment to our community and our team members. As a nationally certified Great Place to Work, at Lake Charles Memorial Health System you will have the opportunity to be a part of an organizational culture that supports not only exceptional patient care but also the well-being and professional growth of our employees. Join us and be a part of a team where your contributions are valued, your growth is nurtured, and your success is celebrated.

Working at Lake Charles Memorial Health System | Great Place To Work

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