GTM, Senior Growth Marketing Manager
Genista Biosciences
Date: 8 hours ago
City: San Jose, CA
Salary:
$150,000
-
$250,000
per year
Contract type: Full time

Our Company
Genista Biosciences is a rapidly growing biotech company based in San Jose, CA that is dedicated to improving public health and food safety, both on the community and global scale.
Our Goal
To revolutionize food safety by creating a cutting-edge platform based on a unique combination of robotics, software, and technology. Our ability to offer fast and accurate testing while still being cost-effective allows every member of the food supply chain (big or small) to be rest assured that the food they produce is safe thereby making the world a better place.
The Opportunity
You’ll be instrumental in building the growth engine that scales Genista from industry innovator to category standard. You'll partner with Business Development and Product to build quality pipeline, shape our narrative, Genista the brand investors and operators trust for next-generation food safety.
What You’ll Own
Demand & Channel Strategy:
The Pay Range For This Role Is
150,000 - 250,000 USD per year(HQ)
Genista Biosciences is a rapidly growing biotech company based in San Jose, CA that is dedicated to improving public health and food safety, both on the community and global scale.
Our Goal
To revolutionize food safety by creating a cutting-edge platform based on a unique combination of robotics, software, and technology. Our ability to offer fast and accurate testing while still being cost-effective allows every member of the food supply chain (big or small) to be rest assured that the food they produce is safe thereby making the world a better place.
The Opportunity
You’ll be instrumental in building the growth engine that scales Genista from industry innovator to category standard. You'll partner with Business Development and Product to build quality pipeline, shape our narrative, Genista the brand investors and operators trust for next-generation food safety.
What You’ll Own
Demand & Channel Strategy:
- Architect and iterate a full-funnel plan across paid, organic, partner, and referral channels, anchored to CAC LTV and payback goals.
- Translate board-level revenue targets into channel budgets and experiments.
- Leverage cutting-edge AI tools to manage/establish both outbound and inbound strategies.
- Activate co-marketing motions with robotics vendors, F&B tech platforms, and trade-association programs at IAFP, IFT, WCMA, AFFI, Food Safety Summit, Plant Based Foods Association, and more.
- Negotiate media, podcast, and conference partnerships that amplify our thought-leadership.
- Own the editorial calendar—white-papers, case studies, social—mapping every asset to persona pain points and funnel stage.
- Manage freelancers/creators; enforce brand guidelines and scientific accuracy.
- Lead strategy and execution for executive dinners, trade shows; own invite strategy, pipeline goals, and follow-up.
- Develop brand guidelines, voice/tone, and creative standards.
- Secure industry-press interviews and by-lines for the exec team; manage PR-agency relationship; craft investor-ready narratives for funding and expansion news.
- Work with the CBO to define relevant growth metrics and track within our BI tool; forecast demand and inform outbound strategy based on segmentation analysis, and more
- Setup/manage analytics pipeline capture from website to CRM and marketing engine
- Deliver monthly insights to Exec staff and the board.
- 6+ years leading demand or growth marketing in a B2B SaaS or tech-enabled services environment (Series A/B or $25-100 M ARR).
- Proven track record launching ABM, paid-acquisition, and partner programs that directly drove pipeline.
- Equal parts strategist and doer
- Fluent in marketing attribution and comfortable turning SQL/Looker/Google Analytics insights into decisive GTM bets.
- Natural collaborator with Sales & RevOps; you build feedback loops that shorten deal cycles, not silos.
- Experience marketing to food, beverage, or biotech quality/safety professionals.
- Familiarity with AI-centric product positioning or campaigns.
- History of elevating a technical or scientific brand through trade-association channels and industry press.
- Mission with Impact – Your work advances safer food for millions while digitizing a critical legacy industry.
- High-Visibility Role – Direct access to the CBO, CEO, and board; opportunity to shape company narrative
- Differentiated Product – Robotics + AI platform few can match—a marketer’s dream for clear, defensible positioning.
- Flexible Location & Benefits – Competitive cash + performance bonus, full health coverage, generous PTO, hybrid/remote culture anchored by our San Jose HQ.
The Pay Range For This Role Is
150,000 - 250,000 USD per year(HQ)
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