Senior Enterprise Marketing Lead

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Job Summary:

Tulip is a leader in frontline operations, helping companies enhance their workforce efficiency through innovative solutions. They are seeking an Enterprise Marketing Lead to develop and execute comprehensive marketing strategies that align with sales objectives, focusing on enterprise B2B marketing and Account-Based Experience.

Responsibilities:

• Develop & Lead Enterprise Marketing Strategy: Spearhead enterprise GTM strategy, market analysis, and budget, focusing on ABX and strategic alliance integration to drive revenue.

• Orchestrate High-Impact ABX Programs: Design, execute, and optimize personalized, multi-channel ABX initiatives for high-value enterprise accounts.

• Drive Strategic Partner Marketing & Alliances: Cultivate and manage strategic partner relationships, developing and executing joint marketing plans and co-marketing campaigns.

• Oversee Enterprise Demand Generation & Content: Direct integrated demand generation and content strategy for enterprise audiences, supporting ABX plays and broad market engagement.

• Lead & Develop Enterprise Marketing Team: Build, mentor, and manage a high-performing team focused on enterprise objectives, ABX, and partner collaboration.

• Ensure Sales Alignment & Revenue Contribution: Collaborate closely with enterprise sales and GTM Ops to prioritize target accounts, provide enablement, and ensure marketing contributes to pipeline and revenue.

• Manage Marketing Technology & Performance Analytics: Oversee the marketing tech stack and use analytics to measure, report on, and optimize ABX, partner, and overall enterprise marketing performance.

Qualifications:

Required:

• 8+ years relevant experience in B2B or SaaS marketing.

• Proven experience in developing and executing enterprise B2B marketing strategies, with a strong emphasis on Account-Based Marketing/Experience (ABM/ABX).

• Demonstrated success in strategic partner marketing and alliance management, including developing and executing joint GTM plans.

• Expertise in enterprise demand generation, content strategy, and multi-channel campaign orchestration.

• Strong leadership and team management skills with the ability to mentor and develop marketing professionals. Has managed people for 2+ years.

• Excellent understanding of the enterprise sales cycle and a proven ability to align marketing strategies with sales objectives to drive revenue.

• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot), CRM systems (e.g., Salesforce), and ABM tools.

• Strong analytical skills with the ability to interpret data, generate insights, and optimize marketing performance.

• Exceptional communication, presentation, and interpersonal skills.

• Ability to manage budgets and allocate resources effectively.

• Strategic thinker with strong problem-solving capabilities.

Company:

Tulip is empowering companies to digitally transform their operations its connected, IIoT-native, no-code frontline operations platform. Founded in 2014, the company is headquartered in Somerville, Massachusetts, USA, with a team of 201-500 employees. The company is currently Growth Stage. Tulip Interfaces has a track record of offering H1B sponsorships.