Senior Brand Manager- Apparel & Nutrition

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Job Summary:

REP Fitness is a company that designs innovative gym equipment and is expanding into apparel and nutrition. The Brand Manager will lead the growth and expansion of these business units by developing and executing strategic go-to-market plans, driving brand awareness, and managing marketing budgets.

Responsibilities:

• In partnership with the Vice President of Marketing and the two Business Unit Vice President's, develop and implement strategic go-to-market plans to drive revenue, increase brand awareness, and accelerate category expansion for our Apparel & Nutrition divisions.

• Act as the internal 'product expert' for both business units, serving as the primary point of contact for all execution-related details, including go-to-market briefings, photoshoots & final asset delivery.

• Own all creative briefs and partner with Project Manager and Creative Team to develop and execute strategic priorities on time and within budget.

• Lead delivery of key brand building initiatives, including seeding programs (influencer & PR), events, sales kits, etc. with a focus on delivering measurable outcomes.

• Build strong cross-functional marketing relationships across the marketing team to include partnerships, social media, performance marketing, DTC, AMZ and content with the goal of delivering full-funnel marketing plans for both categories. Partner with teams to analyze results, improve ROI, and deliver consistent revenue improvements.

• Ensure cohesive and consistent brand messaging, tone and campaign execution across all channels and touchpoints.

• Partner with internal go-to-market team to align apparel & nutrition launches with overall REP business strategy, ensuring both categories contribute meaningfully to company-wide revenue targets.

• Manage marketing budget for Apparel & Nutrition, ensuring efficient allocation of spend and resources, while measuring ROI where appropriate.

• Conduct market research to identify trends, consumer needs and competitive landscape.

• Analyze brand performance metrics & KPIs, adapting strategies based on data-driven insights to optimize outcomes.

Qualifications:

Required:

• Bachelor's degree (B. A.) from four-year college or university.

• 7+ years in Marketing; preferably with experience in apparel and/or supplements.

• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.

• Ability to write reports, business correspondence, and procedure manuals.

• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public.

• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.

• Ability to deal with problems involving several concrete variables in standardized situations.

• Ability to add, subtract, multiply, and divide into all units of measure, using whole numbers, common fractions, and decimals.

• Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.

• Highly organized and detail oriented.

Preferred:

• Experience and/or passion for fitness preferred.

• Experience with DTC & AMZ-led brands is highly desirable.

• Experience with Photoshop, Canva or digital editing tools for quick-turn, small requests preferred.

Company:

Rep Fitness supplies strength and conditioning equipment for homes and businesses. Founded in 2012, the company is headquartered in Westminster, Colorado, USA, with a team of 51-200 employees. The company is currently Growth Stage.