Senior Head of Go-To-Market Strategy

Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust.

Job Summary:

Pebblelife is a sustainable living startup focused on redefining travel with their innovative electric RV trailers. They are seeking a Head of Go-To-Market Strategy to establish customer acquisition systems, expand market reach, and create seamless customer experiences while driving revenue growth.

Responsibilities:

• Develop a comprehensive understanding and insights into opportunities to expand to the population that has historically been off limits to traditional trailers.

• Create differentiated value propositions for existing RV enthusiasts while building pathways to expand our reach to other market segments.

• Lead market research and customer insight development to inform product positioning and messaging frameworks.

• Design and execute integrated customer acquisition strategies across established channels and emerging channels targeting lifestyle and technology-forward consumers.

• Build comprehensive digital marketing ecosystems, strategic partnership networks, and experiential marketing programs that drive awareness and conversion across diverse customer segments.

• Create seamless customer journeys from initial awareness through post-purchase advocacy.

• Develop touchpoint strategies that address varying levels of category familiarity and technical comfort.

• Establish customer success frameworks and brand experience consistency that drives retention and referral growth, inclusive of cohesive brand development across all customer interactions.

• Build and scale high-performing sales and marketing organizations with defined processes, metrics, and accountability structures.

• Establish foundational CRM systems, pipeline management, and revenue forecasting capabilities.

• Lead cross-functional collaboration with product and engineering teams to translate technical innovation into compelling market narratives.

Qualifications:

Required:

• 10+ years in senior go-to-market leadership roles within RV, automotive, consumer electronics, or adjacent premium lifestyle industries

• Proven expertise in market expansion strategies, particularly identifying and activating previously underserved customer segments

• Deep experience in brand positioning for technology-enabled products that solve complex consumer problems

• Track record of building customer acquisition strategies across both established and emerging market channels

• Strong background in luxury/premium market positioning and integrated brand development

• Entrepreneurial experience building GTM functions from inception at high-growth companies

• Data-driven approach to market strategy with exceptional executive communication and stakeholder influence capabilities

• Experience translating technical product advantages into accessible consumer value propositions

• Demonstrated ability to build and lead cross-functional teams in fast-paced, innovation-driven environments

Company:

Pebble is a electric vehicle manufacturing startup. Founded in 2022, the company is headquartered in Sunnyvale, California, USA, with a team of 51-200 employees. The company is currently Growth Stage.