Director of Paid Media

About Proppel

We connect talent with remote work opportunities in the most exciting companies worldwide.

If you're looking for the opportunity to develop your skills and work with some of the best and most exciting companies around the world, Proppel can help.

Our headquarters are in London, UK, and we're looking for top-tier talent to support our clients.

What we're looking for

Our US client, a creative-first growth marketing agency that partners with forward-thinking brands, is seeking a Director of Paid Media to lead cross-channel strategy and campaign execution. This hybrid role is part strategist, part team lead, and part builder. It’s designed for a hands-on leader who thrives in a fast-paced environment and enjoys shaping both performance and process. You'll help scale paid media efforts for a portfolio of ambitious clients while mentoring talent, owning results, and continuously evolving the media practice.

This position is hybrid and requires working on-site 2 to 3 times per week in the Manhattan office.

Responsibilities

• Lead paid media strategy and planning across Meta, Google, TikTok, and emerging platforms, with a primary focus on paid social ads.
• Serve as a senior partner to clients, translating growth goals into media frameworks, testing agendas, and channel mix strategies.
• Stay hands-on in-platform during key moments such as launches, scaling phases, and complex tests.
• Oversee and mentor Media Managers and Strategists by providing guidance, feedback, and enforcing best practices.
• Collaborate with leadership on team development, hiring, onboarding, and media innovation.

Requirements

• 4 to 6 years of experience in paid media, ideally in an agency environment.
• Proven success scaling campaigns across Meta, Google, and TikTok.
• Experience managing and developing junior to mid-level media buyers.
• Strong analytical and strategic thinking with the ability to turn performance insights into clear action.
• Excellent communication and presentation skills with confidence working with senior client stakeholders.
• Hands-on mindset with the ability to jump into platforms when needed and also guide overall strategy.
• Collaborative approach with the ability to thrive in a high-growth and entrepreneurial setting.

Nice to have:

• Experience supporting new business pitches or improving media processes.
• Interest in testing new tools, platforms, and creative approaches.
• Ability to balance brand awareness and performance goals in integrated campaigns.

Benefits

• Health Insurance
• Dental Insurance
• Vision Insurance
• HSA/FSA
• 401k
• Health and Wellness Stipend

Salary

110k - 165k