Content Marketing Manager

Summary: To own and scale a full-funnel content engine that educates, inspires, and converts payers, health systems, and clinicians. Reporting to the Senior Director of Marketing, you’ll develop research-driven narratives, translate clinical expertise into compelling stories, and fuel demand for our B2B SaaS platform. This is a builder role: you’ll shape strategy, roll up your sleeves to write, and orchestrate agencies and SMEs to hit aggressive growth targets.

Key Responsibilities

• Craft and execute an end-to-end healthcare content strategy spanning SEO, thought-leadership, webinars, podcasts, social, email, and events.
• Interview clinicians, patients, and internal experts to transform complex topics into clear, compliant storytelling (e.g., case studies, whitepapers, explainer videos).
• Own the editorial calendar, ensuring timely delivery against product launches and campaign timelines.
• Optimize on-page SEO (keyword research, meta-data, schema) and off-page tactics to increase qualified organic traffic and backlinks.
• Collaborate on messaging frameworks and sales enablement assets that shorten deal cycles.
• Manage external writers, designers, and videographers; enforce brand voice, style guide, and regulatory standards (HIPAA, ADA, FDA advertising).
• Track content performance in HubSpot/GA4; iterate using data to improve engagement, MQL conversion, and pipeline contribution.
• Support conference and field-marketing teams with abstracts, booth copy, and post-event nurture sequences.
• Safeguard PHI by following internal compliance protocols and coordinating with Security & Legal teams.
  
  

Required Qualifications

• 4–6 years’ experience in B2B healthcare or health-tech content marketing—ideally for a SaaS or digital-health company.
• Demonstrable portfolio of long-form and short-form assets that moved prospects through awareness, consideration, and decision stages.
• Working knowledge of HIPAA, patient privacy considerations, and clinician reviewer workflows.
• Proficiency with CMS, marketing automation (HubSpot or similar), and basic HTML/SEO best practices.
• Strong project-management skills; able to balance strategic planning with hands-on creation.
• Exceptional writing, editing, and interviewing abilities with an eye for narrative clarity and brand tone.
  
  

Preferred / Nice-to-Haves

• Familiarity with payer/provider buyer personas, value-based care, and reimbursement dynamics.
• Experience collaborating with clinical subject-matter experts or medical affairs teams.
• Knowledge of FDA’s “Bad Ad” program and promotional-review processes.
• Background in journalistic storytelling or patient-advocacy campaigns.
• Adobe Creative Cloud or basic video editing know-how.