Digital Media Specialist (18932)

Description

Job Summary:

The Digital Media Specialist plays a key role in telling the Cantex story by highlighting our, services, and workplace culture across our healthcare network. This role is responsible for developing, implementing, and managing engaging digital campaigns that promote our company, services, and career opportunities. You’ll create meaningful connections with patients, families, referral sources, and job seekers while increasing brand awareness, driving website traffic, and growing our online community.

Qualifications

Qualifications:

• Bachelor’s degree in marketing, communications, social media, Advertising, or a related field (or equivalent experience).
• Must possess a passion for social media and digital marketing.
• Proficiency in Canva for graphic design (required), with experience in Adobe Creative Cloud applications such as InDesign, Illustrator, Photoshop, and Premiere; video editing experience is a plus.
• Experience with social media management (ex. Hootsuite, Sprinklr, Sprout, etc.) and online reputation platforms (ex. Birdeye, Reputation, Google My Business, etc).
• Experience managing communities on social media platforms such as Facebook, YouTube, Instagram, LinkedIn, TikTok and emerging platforms.
• Strong writing skills with the ability to create clear, engaging, and on-brand content for various audiences and blogs.
• Familiarity with online engagement strategies, analytics, and measuring campaign effectiveness.
• Highly organized, detail-oriented, and adaptable to a fast-paced environment.
• Proactive self-starter with the ability to work independently and collaboratively.
• Experience in recruitment marketing or sales is preferred.
  
  

Essential Functions:

• Develop, execute, and manage digital campaigns across social media, search engines, and digital ad platforms for all brands.
• Create, curate, and manage content for digital channels, ensuring alignment with brand voice and objectives. This includes writing blog posts, designing graphics, producing videos, and managing social media content calendar.
• Design marketing materials using Canva (and occasionally Photoshop) for campaigns, events, and recruitment initiatives.
• Collaborate with creative, digital, product, and cross-functional teams to bring the brand to life across campaigns, physical assets, and digital experiences.
• Implement SEO best practices to increase visibility and drive engagement.
• Monitor, analyze, and report campaign performance using tools like Google Analytics, Facebook Insights, and other analytics platforms.
• Oversee assigned social media accounts: engage with followers, respond to messages, and develop strategies to increase reach and interaction.
• Plan and execute marketing campaigns, including newsletters and targeted communications.
• Collaborate with Business Development, Human Resources, and department team lead to ensure cohesive branding and messaging.
• Stay current with digital trends and proactively recommend creative ways to improve brand presence.
• Capture and share stories that highlight our culture, community involvement, and patient-centered care.
• Coordinate with outside marketing vendors as needed.