Creative Marketing Manager

Description

Verda Healthcare, Inc. is a Medicare Advantage Health Plan launched by a passionate, purpose-driven group of experienced healthcare professionals committed to the idea that healthcare should be easily and equitably accessed by all. Our mission is to ensure that underserved communities have access to health and wellness services, and receive the support needed to live a healthy life that is free of worry and full of joy. We are looking for a Manager, Creative Marketing to join our growing company with many internal opportunities.

Are you ready to join a company that is changing the face of health care across the nation? Verda Healthcare is looking for people like you who value excellence, integrity, exceptional care, and innovation. As an employee, you’ll join a team dedicated to improving the lives of our Medicare members. Our vision incorporates value-based health care that works. We value diversity.

Align your career goals with Verda Healthcare and we will support you all the way.

Position Overview

The Creative Marketing Manager is responsible for the overall supervision, direction, and monitoring of all creative marketing activities at Verda Healthcare, Inc. and its subsidiaries. This role is accountable for planning, executing, and managing the annual digital marketing plan to drive market share retention and growth as well as oversee the company’s branding initiatives to maintain visual and messaging consistency to ensure compelling brand identity. This person will lead the development and implementation of targeted marketing strategies and campaigns to ensure alignment with the organization’s goals and strengthen brand recognition in the marketplace. This person will own digital and social media (LinkedIn, Facebook, Instagram, Twitter, etc.) marketing, strategy, content development, and performance tracking to expand Verda Healthcare’s online presence, engage key audiences, and foster meaningful connections with members and the community.

The Creative Marketing Manager will leverage their strong understanding of Medicare regulations, including CMS guidelines, to translate market insights and business priorities into effective, compliant marketing initiatives.

This role reports to the Chief Operating Officer.

Job Description

Core Marketing Functions:

• Content and product development and design
• Market research
• Promotion
• Distribution planning
• Cost estimation and budgeting
  
  

Key Responsibilities

1 - Administration & Operations

• Marketing material creation and distribution (internal and external)
• Tracking performance metrics and driving data-informed improvements
• Promotional procurement and inventory management
• Maintaining marketing tools, automation, and workflow systems
  
  

2 - Content Marketing

• Creating engaging, customer-focused content to support campaigns and outreach
• Managing SEO, social media, and website content
• Marketing strategy & campaigns
• Aligning marketing efforts with company goals
  
  

3 - Executing Campaigns Across Multiple Channels

• Digital marketing
• Media marketing
• Email marketing
• Paid advertising
• Account-based marketing
• Cause marketing
• Relationship marketing
• Undercover marketing
• Word-of-mouth
• Internet marketing
• Transactional marketing
• Diversity marketing
  
  

4 - Outsourced Services (as Needed)

• Digital marketing
• Graphic design
• Industry-specific expertise
  
  

Requirements

Minimum Qualifications

• Bachelor’s degree in marketing, related field, or equivalent education required, Master’s degree preferred.
• Minimum of seven (7) years’ experience in the field of managed healthcare care including Medicare or Medi-Cal, and commercial marketing management.
• Minimum of three (5) years of managed health care managerial experience.
• Strong understanding of Medicare regulations, including CMS guidelines.
• Strong ability to translate market insights and business priorities into effective marketing initiatives.
• Excellent verbal and written communication skills, plus strong organizational skills with the ability to plan, prioritize and multi-task as well as the ability to make articulate presentations in a public forum is required.
  
  

Professional Competencies

• Integrity and Trust
• Customer Focus
• Functional/Technical Skills
• Written/Oral Communications
• Critical/Analytical Thinker
• Competitive goal oriented in Healthcare Sales
  
  

Verda cares deeply about the future, growth, and well-being of its employees. Join our team today!

Job Type: Full-time

Benefits

• 401(k)
• Paid time off (vacation, holiday, sick leave)
• Health insurance
• Dental Insurance
• Vision insurance
• Life insurance
  
  

Schedule

• Full-time onsite (100% in-office)
• Hours of operations: 9am – 6pm
• Standard business hours Monday to Friday/weekends as needed
• Occasional travel may be required for meetings and training sessions.
  
  

Ability To Commute/relocate

• Reliably commute or planning to relocate before starting work (Required)
  
  

PHYSICAL DEMANDS

Regularly sit/walk at a workstation in an office or cubicle setting. Must occasionally lift and/or move up to 25-50 pounds.

• Other duties may be assigned in support of departmental goals.