Sr Director, TRODELVY Breast HCP Promotions Lead

Job Description

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description

Gilead Sciences, Inc. is a biopharmaceutical company that has pursued and achieved breakthroughs in medicine for more than three decades, with the goal of creating a healthier world for all people. The company is committed to advancing innovative medicines to prevent and treat life-threatening diseases, including HIV, viral hepatitis, and cancer. Gilead operates in more than 35 countries worldwide, with headquarters in Foster City, California.

At Gilead, we are driven to develop lifesaving products that make a difference for patients around the world. Every day, we transform the promise of science and technology into breakthrough, innovative therapies that have the power to cure, prevent or treat disease. As a research-based biopharmaceutical company, we are revolutionizing healthcare by bringing medicines to patients in the areas of unmet need including HIV, AIDS, liver diseases, hematology and oncology, and inflammation and respiratory diseases. When you join Gilead, you join our mission to change the world by enabling people to live healthier and more fulfilling lives.

Senior Director, TRODELVY Breast HCP Promotions Lead

The Senior Director, Healthcare Practitioner Marketing is a key leadership position within the Gilead Oncology marketing team. This person will be responsible for leading brand strategy development and core promotion for Sacituzumab Govitecan across metastatic triple-negative breast cancer (mTNBC) and hormone receptor positive /HER-2 negative metastatic breast cancer (HR+/HER2-ve mBC). The successful candidate will contribute in-depth oncology marketing expertise, work closely with internal stakeholders up to senior levels and external partners, with the capacity to develop a budget/resourcing plan to support the needs of the business.

Responsibilities:

• Leads all core promotion for mTNBC and HR+/HER2-ve mBC indications and establishes promotional synergies within the metastatic breast cancer (mBC) market with other marketers.
• Leads the successful strategic planning in mTNBC and HR+/HER2-ve mBC indications . Supports the development, implementation and execution of an impactful brand plan in close cooperation with the full marketing team, including upcoming launches in breast cancer.
• Leads core messaging development and adapts product positioning for optimal differentiation in the mTNBC and HR+/HER2-ve mBC markets.
• Maintains strong customer/external focus, generating insights and findings that can be incorporated into the core promotional mix and brand planning process.
• Assesses market competition and optimal product profile within the market landscape.
• Contributes strategically to HCP segmentation and stakeholder plans (MedOncs, RNs, NPs etc.), KOL plans, and key account management plans.
• Establishes and tracks implementation, success and KPIs to measure the effectiveness of marketing tactics. Cross-functionally monitors performance to KPIs and adjusts tactical mix based upon measurement.
• Drives product sales goals by working with sales management to ensure execution of sales strategies.
• Leads the work and management of the brand’s agency of record.
• Leads the development of HCP (prescriber and advanced health care practitioner) marketing materials and ensures timely approval of materials in accordance with regulatory requirements.
• Ensures effective role out of marketing campaigns to the field team through cycle meetings & training sessions, in close cooperation with the sales management & trainers.
• Constantly seeks feedback and inspires the sales force as a passionate and persuasive brand champion.
• Supports the development of a long-range forecasting plan together with the marketing management.
• Manages HCP marketing budgets closely to ensure expenditure is aligned with the brand plan.
• Effectively leads a team of direct reports in effective promotion and strategic alignment to maximize the business opportunity within the indication Create a high-performance environment where there is accountability at all levels and where new ideas/innovative thinking are valued.
• Creates a culture where patients and customers are at the center of thinking and operations for the entire organization.
• Creates a culture of compliance where members of the marketing team are adequately trained in all areas of healthcare compliance and adhere to the highest levels of ethical promotional standards.
  
  

Competencies:

• Experienced HCP marketer with the ability to set a vision and provide direction across diverse internal and external stakeholders
• Outstanding business acumen, leadership, business case development, and budget management skills; demonstrated ability to drive the performance of marketing teams
• Strategic thinker with an innovative mindset who can make decisive decisions and recommendations based on key strategic choices.
• Possess entrepreneurial thinking and be confident working within a fast-paced and challenging environment.
• Leads by example, displaying integrity, collaboration, accessibility, adaptability, sound judgment/decision making, and an entrepreneurial, solutions-oriented attitude
• Demonstrates responsiveness, attention to detail, and follow-through coupled with ability to prioritize/multi-task effectively
• Use analytical/strategic skills to synthesize complex information, distill critical insights to inform brand strategy, and translate to tactical level
• Experience in Consumer and DTP marketing is a strong plus.
• Excellent written/verbal communication and presentation skills
• Highly proficient in MS Office; skilled at using PowerPoint and Excel to interpret pharmaceutical product forecast models and quantitative analyses
• Working knowledge and understanding of the Pharma industry, broad therapeutic areas/disease states, drugs/treatments, and related regulatory, commercialization and compliance requirements.
  
  

Specific Education And Experience Requirements:

• Bachelor's degree (required) and 14 years of progressive experience in the Pharmaceutical/Biotech industry in marketing, preferably in both small and large companies OR an MBA (preferred) with 12 years of progressive experience in the Pharmaceutical/Biotech industry in marketing, preferably in both small and large companies.
• Prior people management experience is required with sales experience preferred.
• Recent in-depth experience in Solid Tumor Oncology and Breast Cancer, preferred.
  
  

People Leader Accountabilities

• Create Inclusion - knowing the business value of diverse teams, modelling inclusion and embedding the value of diversity in the way they manage their teams.
• Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose.
• Empower Teams - connect the team to the organization by aligning goals, purpose, organizational objectives and holding to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.
  
  

The Salary Range For This Position Is:

Bay Area: $261,375.00 - $338,250.00.

Other US Locations: $237,575.00 - $307,450.00.

Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*.

For Additional Benefits Information, Visit:

https://www.gilead.com/careers/compensation-benefits-and-wellbeing

• Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.
  
  

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