Email Marketer

The Email Marketer will build, develop and measure email marketing campaigns to increase Paycom’s client email marketing success and internal communication. Campaign development will be on behalf of many internal customers and include the client marketing, prospect marketing and internal communications teams.

Responsibilities

• Work within email platforms to build, edit, test and launch highly segmented, timely and relevant email campaigns for client marketing and internal communications.
• Code and troubleshoot responsive, multi-version emails using HTML, CSS, VML background images, Outlook conditionals for desktop and mobile emails.
• Strategize and develop A/B tests for campaigns that succeed through email.
• Perform QA and testing of all aspects of email campaigns and ensure mobile-friendly email templates.
• Prioritize and manage multiple email campaigns simultaneously and respond to changing deadlines and priorities.
• Fully understand the entire customer lifecycle and identify communication points in the journey.
• Perform list hygiene activities on a regular cycle to minimize list decay and unsubscribes while increasing the productivity of our email sends.
• Continually improve email templates using graphics, personalization and advanced features.
• Closely coordinate with Analytics team to set up analytics tagging according to KPIs.
• Provide reporting on email performance, analyze campaigns, find areas for improvement and optimize workflows to convert client leads.
• Research email trends, opportunities, new segments, designs, testing, best practices and vendors that can enhance our email program.
• Other duties as assigned.