Downstream Marketing Manager (Hybrid)

Downstream Marketing Manager (Hybrid)

Hybrid - Leesburg, VA

Category: Communications/Marketing

Type: Full-time

Min. Experience: Manager

VB Spine is seeking a strategic and driven Downstream Marketing Manager to lead product marketing initiatives that drive market growth, strengthen brand equity, and align with our customer-first approach. This individual will oversee a team responsible for market analysis, product positioning, and sales enablement, working cross-functionally with sales, clinical, and operations teams. The ideal candidate combines strong leadership with marketing expertise to influence competitive strategy and maximize commercial impact. This is a hybrid role and will require a regular, weekly presence at our HQ in Leesburg, VA

What You’ll Do:

Strategy & Planning

• Guide teams through development and execution of the Annual Marketing Plan
• Identify weaknesses in marketing plans and provide clear direction
• Coach on budget planning, P&L understanding, and resource allocation

Sales Support & Enablement

• Provide strategic direction and subject matter expertise to the sales force
• Train and coach on sales communication and multi-channel strategy execution
• Support sales training, forecasting, and operations processes

Marketing Execution

• Align marketing and product line budgets with customer acquisition and retention goals
• Develop and coach on product launch strategies including pricing, targeting, positioning, and value proposition
• Develop messaging and communication strategies in line with brand direction

Segmentation, Targeting & Positioning

• Champion strategic customer segmentation for brand efficiency
• Mentor in developing value-driven targeting and positioning

Customer-Centric Development

• Partner with key cross functional teams such as upstream marketing, sales training, and medical education to leverage customer feedback to evolve product and program offerings
• Drive innovation in response to shifting market needs
• Lead the development and execution of KOL strategy

Competitive & Customer Insights

• Maintain a strong pulse on market insights by attending tradeshows, sales and customer trainings, customer events, spine surgeries, and labs
• Coach teams on competitor strengths/weaknesses and integrate insights into strategy
• Teach value proposition articulation and customer buying behavior

What You Bring:

• Bachelor’s degree preferred
• 8+ years of work experience, including 5+ years in medical device marketing and/or sales
• 2+ years of people management experience preferred
• Strong communication, analytical, and project management skills
• Proficiency in Microsoft Office (Excel, Word, PowerPoint)
• Ability to manage multiple priorities and lead cross-functional teams
• High ethical standards and professionalism
• Physically able to meet job demands (e.g., lifting up to 50 lbs, visual/auditory demands)

Why VB Spine?

We believe in growing talent from within. At VB Spine, join a high-performing team, benefit from peer and executive mentorship, and shape strategy in the dynamic field of medical sales—positioning yourself to influence growth and innovation across the organization.

Compensation:

Pay for this role is competitive and based on experience, with additional factors like territory requirements, qualifications, and performance taken into account. Final compensation is determined on a case-by-case basis and considers a variety of factors, including experience level, skillset, and market conditions.

Benefits include:

• Comprehensive health, dental, and vision insurance
• 401(k) with company match
• Paid time off (PTO) and holidays
• Ongoing training and professional development opportunities
• Opportunity to grow within a fast-paced, dynamic company