MEDIA EXECUTIVE - KBTX
Gray Media
Date: 3 weeks ago
City: Bryan, TX
Contract type: Full time
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About KBTX:
KBTX Media operates the CBS and CW affiliates in Bryan-College Station, Texas, serving an 18-county area known as the Brazos Valley. For nearly 70 years, we’ve been the dominant choice for local news and entertainment. Our team produces about 40 hours of original content each week across our broadcast and streaming platforms.
KBTX is routinely recognized among the best in the state by organizations including the Associated Press, RTDNA and the Lone Star EMMY Chapter of the National Academy of Television Arts and Sciences.
In 2023, KBTX became the first television station to win the Texas Association of Broadcasters’ Bonner McLane Public Service award three consecutive times. Additionally, our team was honored with a National Edward R Murrow Award for digital innovation and regional Murrow awards for breaking news, digital innovation, and best newscast. KBTX is also a recent Texas AP Broadcasters/Freedom of Information Foundation of Texas Station of the Year and Texas Associated Press Broadcasters Station of the Year.
Bryan-College Station, Texas, is a community of more than 250,000 people and the largest single metro in the Waco-Temple-Bryan DMA. The twin cities have a unique small-town feeling, but offer big-city amenities, including a vibrant arts community, a city-wide, all-terrain trail system, and world-class dining and nightlife. Bryan and College Station are routinely recognized as leaders in quality of life and as one of the fastest-growing communities in the country.
College Station is also home to Texas A&M University, the nation’s largest university. Aggie home football games attract more than 100,000 in the stands, with tens of thousands more camped outside celebrating at tailgates during football weekends.
Passing a motor vehicle records check is a condition of employment. Gray Television, Inc. is an equal opportunity employer and participates in E-Verify.
Job Summary/Description:
KBTX Media, A Gray Media Group station, is seeking a Media Executive to work with new advertisers to develop advertising solutions that help their business grow. This Media Executive candidate will be expected to prospect, close, and develop new business and build a client base.
This role will be expected to achieve weekly/monthly/quarterly activity standards designed to help you develop your new business pipeline for your long-term revenue potential. The ideal candidate will possess high energy, self-motivation, a hunger for new challenges, and a strong work ethic. You don’t need media experience, but you do need to be a fast learner, have excellent communication & customer service skills, and have strong organizational and time management abilities.
This is a new business development role and does not have an established book of business. Those with a hunter mentality, strong work ethic, and team player attitude will succeed in this role.
Duties/Responsibilities include (but are not limited to):
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
KBTX-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About KBTX:
KBTX Media operates the CBS and CW affiliates in Bryan-College Station, Texas, serving an 18-county area known as the Brazos Valley. For nearly 70 years, we’ve been the dominant choice for local news and entertainment. Our team produces about 40 hours of original content each week across our broadcast and streaming platforms.
KBTX is routinely recognized among the best in the state by organizations including the Associated Press, RTDNA and the Lone Star EMMY Chapter of the National Academy of Television Arts and Sciences.
In 2023, KBTX became the first television station to win the Texas Association of Broadcasters’ Bonner McLane Public Service award three consecutive times. Additionally, our team was honored with a National Edward R Murrow Award for digital innovation and regional Murrow awards for breaking news, digital innovation, and best newscast. KBTX is also a recent Texas AP Broadcasters/Freedom of Information Foundation of Texas Station of the Year and Texas Associated Press Broadcasters Station of the Year.
Bryan-College Station, Texas, is a community of more than 250,000 people and the largest single metro in the Waco-Temple-Bryan DMA. The twin cities have a unique small-town feeling, but offer big-city amenities, including a vibrant arts community, a city-wide, all-terrain trail system, and world-class dining and nightlife. Bryan and College Station are routinely recognized as leaders in quality of life and as one of the fastest-growing communities in the country.
College Station is also home to Texas A&M University, the nation’s largest university. Aggie home football games attract more than 100,000 in the stands, with tens of thousands more camped outside celebrating at tailgates during football weekends.
Passing a motor vehicle records check is a condition of employment. Gray Television, Inc. is an equal opportunity employer and participates in E-Verify.
Job Summary/Description:
KBTX Media, A Gray Media Group station, is seeking a Media Executive to work with new advertisers to develop advertising solutions that help their business grow. This Media Executive candidate will be expected to prospect, close, and develop new business and build a client base.
This role will be expected to achieve weekly/monthly/quarterly activity standards designed to help you develop your new business pipeline for your long-term revenue potential. The ideal candidate will possess high energy, self-motivation, a hunger for new challenges, and a strong work ethic. You don’t need media experience, but you do need to be a fast learner, have excellent communication & customer service skills, and have strong organizational and time management abilities.
This is a new business development role and does not have an established book of business. Those with a hunter mentality, strong work ethic, and team player attitude will succeed in this role.
Duties/Responsibilities include (but are not limited to):
- Prospect new accounts and create new sales opportunities
- Build, present, close, and execute cross-platform advertising campaigns utilizing all of KBTX's broadcast and digital platforms
- Achieve revenue goals through new business development
- Meet weekly/monthly/quarterly activity standards designed to help you develop your new business pipeline
- Assist in the production of clients’ campaign elements
- Utilize the CRM daily to track activity, prospects, and update pending revenue
- On-going account maintenance and collections
- Television and/or digital advertising sales experience preferred but not required.
- Broad understanding of marketing strategies
- Self-starter with the ability to interact and influence others in a positive manner while working in a fast-paced atmosphere.
- Must possess excellent verbal and written communication skills.
- A strong work ethic with the ability to formulate and execute a daily plan.
- Detail-oriented and extremely organized, able to handle multiple active clients at various stages of execution and development
- Proficient in Microsoft Office Word, Excel, PowerPoint, Google Docs, and Outlook
- Must have a properly insured personal vehicle, a clean driving record, and a valid driver's license.
- Compensation is commensurate with experience but will include salary and bonus potential and can grow to an uncapped commission structure
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
KBTX-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
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