Business Development, Marketing & Sales Manager

The Lash Lounge


Date: 13 hours ago
City: Fishers, IN
Contract type: Full time
Benefits

  • Bonus based on performance
  • Company parties
  • Flexible schedule
  • Paid time off
  • Training & development

We are seeking a Business Development, Marketing & Sales Manager to accelerate growth across our four luxury beauty studios — 3 Lash Lounge salons and 1 sugaringLA (co-located). This is a hands-on, player/coach role focused on generating leads, driving revenue, building partnerships, coaching staff in sales, and ensuring flawless rollout of new services and promotions.

If you love blending marketing, sales, and community engagement — and you thrive on accountability for results — this role will give you the chance to make a measurable impact every day.

What You’ll Do

Revenue Growth & Marketing

  • Develop and execute strategic growth initiatives tied to revenue and membership goals.
  • Drive new leads through events, partnerships, digital and social channels.
  • Manage campaigns, promotions, pricing, and loyalty programs.
  • Track and report on KPIs including revenue, leads, visitors, average ticket value, ROI, and more.
  • Ensure marketing investments deliver measurable results.

Sales Coaching & Enablement

  • Act as a player/coach — model consultative sales skills and train staff in sales skills.
  • Create tools, guides, templates, and scripts to support and improve sales performance.
  • Reinforce accountability for membership, retail, and add-on sales.
  • Champion a growth-minded sales and service culture across all locations.

Community Partnerships & Events

  • Develop, negotiate and manage local business partnerships for cross-promotion and referrals.
  • Plan and execute 6–9 community and in-salon pop-up events annually.
  • Represent salons in the community to build cost-effective partnerships.

Service Rollouts & Brand Stewardship

  • Serve as liaison with franchisors for new product/service launches.
  • Ensure POS, website, and marketing reflect accurate pricing and service information.
  • Train staff on new offerings with clear positioning, value propositions, and sales techniques.
  • Apply project management skills to keep rollouts and campaigns on track.

Contractor & Budget Management

  • Manage contractors (social media, digital ads, influencers, PR) for performance and ROI.
  • Steward the marketing budget and present ROI-driven business cases for investment.

What Success Looks Like

You’ll be measured on growth, by location, on key metrics such as:

  • Revenue growth, lead volume, and new guest acquisition
  • Visit frequency and average ticket value (add-ons, upgrades, retail)
  • Membership sales and engagement
  • Return on Marketing Investment (ROMI)
  • Social media growth and impact (quality, engagement, click-to-book)
  • 6–9 pop-up events and 3–6 member perks delivered annually

What We’re Looking For

  • 2–5 years’ experience in business development, sales, marketing, or community engagement.
  • Polished, energetic communicator with strong sales skills and ability to coach others in selling.
  • Proven track record of hitting sales, revenue, or growth targets.
  • Experience managing events, partnerships, or grassroots marketing initiatives.
  • Experience with membership or subscription-based models a plus.
  • Familiarity with digital marketing tools and metrics; experience with contractors/agencies.
  • Beauty, retail, franchise or hospitality experience preferred.
  • Excellent communication, organization, and presentation skills.
  • Reliable transportation to travel between multiple salon locations.

This is a chance to build a career in beauty, sales, and marketing while driving growth across multiple premium brands. If you’re ready to be both creative and accountable — and love seeing your ideas turn into measurable results — we’d love to meet you!

Compensation: $48,000.00 per year

What We Do

The Lash Lounge is a world-class destination for semi-permanent eyelash extensions. We offer a complete menu of services, including eyelash extensions, refills, threading and more. When women visit The Lash Lounge, they enter a retreat designed to rejuvenate from the inside out, so that they can step out and face the world with confidence.

Why Join Our Team

We developed a proprietary training program to provide you with the latest, most innovative lashing and guest care courses. Whether new or experienced, you’ll get both intensive theory-based and hands-on education to further your professional careers.

Finessed over decades with a focus on beautiful, consistent results and the safety of our guests, our curriculum is highly regarded industry-wide and rivals the best in the business.

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to The Lash Lounge Corporate.

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