Assistant Marketing Manager, OnStar Safety and Mobile App
General Motors
Date: 16 hours ago
City: Warren, MI
Contract type: Full time
Job Description
This role is categorized as HYBRID. This means the successful candidate is expected to report to GM - Warren 7000 building three times per week, at minimum. This job may be eligible for relocation benefits.
As the Assistant Marketing Manager, OnStar Safety and Mobile App, the primary purpose is to provide support and oversee the lifecycle management of OnStar safety, security and mobile app products, including development and execution of the marketing strategy through positioning, pricing, packaging, messaging, and various cross-functional marketing activities in support of business objectives. Job responsibilities also include understanding the customer, competition, and the segment dynamics, identifying customer engagement trends to grow the paid subscriber base and owner loyalty. This position reports to the Marketing Manager.
Main Duties and Responsibilities include:
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards Resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
This role is categorized as HYBRID. This means the successful candidate is expected to report to GM - Warren 7000 building three times per week, at minimum. This job may be eligible for relocation benefits.
As the Assistant Marketing Manager, OnStar Safety and Mobile App, the primary purpose is to provide support and oversee the lifecycle management of OnStar safety, security and mobile app products, including development and execution of the marketing strategy through positioning, pricing, packaging, messaging, and various cross-functional marketing activities in support of business objectives. Job responsibilities also include understanding the customer, competition, and the segment dynamics, identifying customer engagement trends to grow the paid subscriber base and owner loyalty. This position reports to the Marketing Manager.
Main Duties and Responsibilities include:
- Lead, collaborate and deliver in developing positioning, marketing strategy, strategic briefs, and marketing plans for the OnStar safety, security and mobile app (myBrand, Guardian) products
- Leverage marketing information, segment trends and customer engagement data to uncover key consumer insights, opportunities and execute on the insights.
- Ensure all consumer communications, dealer communications, press releases, playbook, dealer order guides, etc. are messaged effectively and include correct information.
- For product launches, develop comprehensive launch plan with strong communication with Communications, Product and Advertising teams.
- Collaborate with support teams (Media, Site, Social, CRM, Sales, Product and Finance) to further refine strategies and plans, including use of existing divisional and adjacency teams promotions.
- Interface with the research community to develop and leverage insights for current and future products with leadership reporting for awareness and strategic decision making.
- Develop communications message based on critical product attributes and market trends to provide foundation for consumer, dealer, wholesale, and media messages.
- Develop content for product training as the SME of the OnStar safety, security and mobile app products including field training guides, resources, and dealer-facing training.
- Act as a resource to the Field teams by developing clear and consistent communications including brand updates, product messaging, customer insights, and more.
- Leverage strong Data & Analytical skills to develop recommendations and POVs for OnStar safety, security and mobile app products using information obtained from PDM and insights teams.
- Implement innovative strategies to elevate the customer experience, to achieve brand goals including total subscribers, customer engagement/utilization, attach and more.
- Provide direction on creative work in terms of scope, key messages, and customer target; all within the context of OnStar umbrella positioning.
- Bachelor’s degree required
- 5+ years of product marketing or marketing COE functional experience
- Proven working experience in project management
- Ability to work well in a complex team environment
- Ability to work effectively with others
- Ability to effectively manage multiple assignments and prioritization to meet deadlines
- Ability to synthesize data into critical information
- Ability to make/recognize effective trade-off decisions that balance multiple considerations
- Excellent oral and written communications skills
- Highly developed presentation skills both in the development and delivery of presentation
- Proven ability to use complex data to form in-depth analytical insights
- High level of expertise within Microsoft Office Suite, specifically Excel and PowerPoint
- Ability to travel, 10-15% Domestically
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards Resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
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