Marketing Manager (US Remote)

Welcome to Jackrabbit Technologies.

Jackrabbit Technologies is the leading provider of software and services that help youth activity centers -- gymnastics, dance, cheer, swim, music, childcare, and others -- grow and operate efficiently. We are an entrepreneurial-minded, rapidly growing SaaS company that has been recognized as one of the Best Places to Work in North Carolina and one of North Carolina’s Top Industry-Driven Technology Companies. Jackrabbit Technologies’ SaaS solution powers over 7000 clients in 35 countries around the world.

Our culture empowers YOU.

We hire people passionate about what they do, provide them with the tools to succeed, and then get out of their way! Living our vision, mission, and values, our people are what make Jackrabbit Technologies an awesome place to work. And that “awesome place” is virtual--all of our employees enjoy the privilege of working remotely. We always have and always will. We are interested in speaking to qualified candidates who are US Citizens or Green Card holders with no special circumstances living in the US. We are not able to sponsor visas.

What you'll do.

Campaign Execution & Growth Initiatives

• Plan, execute, and optimize multi-channel campaigns with an authentic and human approach (email, paid, content, events, social) that drive awareness, leads, and customer engagement.
• Manage the campaign backlog and sprint commitments in partnership with the Director of Growth.
• Run A/B tests and report on results to fuel continuous improvement.
  
  

HubSpot Marketing Automation & CRM

• Build and maintain workflows, nurture sequences, and lead scoring in HubSpot.
• Ensure campaigns are tracked properly with attribution and funnel metrics.
• Partner with Sales to improve lead routing, pipeline hygiene, and reporting.
  
  

Content & Lifecycle Marketing

• Develop and repurpose content to support acquisition and customer retention campaigns (emails, blogs, landing pages, case studies).
• Support lifecycle marketing programs including onboarding, customer education, and expansion campaigns.
• Collaborate with Product Marketing and CS to ensure customer-facing messaging aligns with brand voice.
• Leverages customer, promoters and raving fans as an extension of the marketing team
  
  

Analytics & Reporting

• Track and report on campaign performance (MQLs, SQLs, conversion rates, CAC).
• Monitor funnel performance and identify opportunities for optimization.
• Contribute to growth experiment tracking and retrospective reporting.
  
  

Required

What you're about.

• 4+ years of experience in marketing execution, campaign management, or demand generation (SaaS/tech preferred).
• Hands-on experience with HubSpot Marketing Hub/CRM.
• Experience working in like-minded industry
• Has a proven track record of expanding the marketing echo system and reach by leveraging customers, technology partners, and customer facing employees as an extension of marketing team
• Strong project management skills; able to manage multiple campaigns and deadlines.
• Analytical mindset with the ability to interpret data and act on insights.
• Excellent at Vendor management
• Strong understanding of ROI and how to manage costs against business value
• Excellent leadership and coaching skills.
• Communication and collaboration skills across teams.
• Willing to travel up to 10-20% for customer visits and tradeshows
  
  

Preferred

• Experience working in Agile Marketing or Scrum frameworks.
• Background in SaaS, subscription, or customer lifecycle marketing.
• HubSpot certifications (Marketing Hub, Revenue Operations, Inbound Marketing).
• Familiarity with content marketing, paid digital channels, or event marketing.
  
  

Core Competencies

• Tech Savvy: Anticipating and adopting innovations in business-building digital and technology applications
• Demonstrates Self-Awareness: Using a combination of feedback and reflections to gain productive insight into personal strengths and weaknesses
• Drives Results: Getting work done efficiently and effectively.
• Collaborates: Working well with Sales, Customer Success, and Product partners.
• Optimizes Processes: Improving workflows, automation, and campaign efficiency.
• Action-Oriented: Moving quickly from ideas to execution.
• Ensures Accountability: Tracking and communicating progress transparently.
  
  

What You Will Love About Us.

• Our Culture! Read what our employees say about working at Jackrabbit on Glassdoor.
• We work remotely. We always have - we always will!
• Our Health and Wellness Benefits. Medical, Dental, Vision, Flexible Spending, HSA and Dependent Care Accounts.
• We help you with the unexpected. Company-Paid Disability and Life Insurance. Opportunity to elect Critical Illness and Accident Insurance. Plus confidential access to legal and life counseling and mental health support available 24/7.
• Your future looks bright at Jackrabbit. 401(k) with a generous company match, access to financial planning.
• We pay you to play, rest, recharge and balance your life. Paid Time Off, Paid Parental, Paid Caregiver and Sabbatical leaves.
• You will grow your skills with us. Annual allowance for professional development.
• We give back. Paid Time to volunteer in your community.
  
  

Jackrabbit is committed to providing a workplace free from discrimination or harassment. We expect every member of the Jackrabbit team to do their part to cultivate and maintain an environment where everyone has the opportunity to feel included and is afforded the respect and dignity they deserve.

Decisions related to hiring, compensating, training, evaluating performance, or terminating are made fairly, and we provide equal employment opportunities to all qualified candidates and employees. We examine our unconscious biases and take responsibility for always striving to create an inclusive environment that makes every employee and candidate