PR, Social Media & Content Account Executive

If you’re looking for a full-service agency that’s shaking up the marketing landscape and creating momentum– you’re in the right place. At Hiebing, we’re a passionate, full-service crew fueled by curiosity, dedicated to doing great work and good deeds. Collaboration is second nature for our teams in both Madison and Austin. They work together to craft meaningful stories for brands we love and pro bono causes we believe in across the country. We believe in the power of our “We Before Me” credo, where the team always has your back and your voice is amplified by others building on your great ideas with a “Yes And”. Think you’d thrive here? Come join the vibe!

Hiebing is seeking an Account Executive for our PR, Social Media and Content department. An integral position within the agency, the AE will support the development and execution of public relations and social media plans. The ideal candidate has a can-do attitude, curiosity, integrity and a We Before Me philosophy.
Duties/Responsibilities

Writing:

• Tell our clients’ stories by crafting content in a variety of formats including social copy, media pitches, press releases, blog posts, infographics, case studies and more
• Adapt "voice" in writing based on target, medium and client preference

Public Relations:

• Assist with the creation and execution of media relations strategies for PR campaigns
• Learn the types of publications to pitch and which journalists would be most receptive to a pitch based on their past coverage
• Pitch media and manage follow-up and interview coordination
• Report progress, manage results trackers and create campaign recaps

Social Media:

• Develop editorial calendars and manage creative asset development for both paid and organic social
• Monitor and develop responses to social media conversations and trends across social media daily
• Contribute to the development of social media creative, sharing insights into target behavior on social media
• Create and execute digital engagement activities, such as sweepstakes, Lives and Surprise & Delight programs
• Assist in ad trafficking and QA
• Gather data, identify insights and craft measurement reports

Work Skills:

• Demonstrate excellent attention to detail and take ownership of work
• Maintain professional rapport with clients, building their trust and confidence
• Collaborate with peers and other departments across agency
• Commit to following Hiebing’s AI Policy and demonstrate comfort using generative AI
• Understand when to seek help or counsel from appropriate senior staff 
• Willing to assist in agency projects such as phone duty and client events

Qualifications:

• Relevant experience (internship or full-time)
• Bachelor’s degree
• Comfortable working in a fast-paced work environment and able to thrive under pressure
• Passionate about public relations, social media and content and committed to learning fundamentals of each
• Fluent across a variety of social channels as an active and passionate participant
• This position is a hybrid position. You must be able to be on-site Monday, Tuesday & Wednesday weekly
• Ability to work in the United States without requiring sponsorship now or in the future