Senior Loyalty Manager
Regal
Date: 15 hours ago
City: Knoxville, TN
Contract type: Full time
Job Details
Description
What is the job?
Love movies and building unforgettable guest experiences? At Regal, we believe loyalty isn’t just about points — it’s about turning every moviegoer into a lifelong fan. As Senior Loyalty Manager, you’ll be the mastermind behind our loyalty strategy, leading campaigns, partnerships, and promotions that excite millions of members. From exclusive screenings to digital activations, you’ll ensure Regal’s loyalty program shines as brightly as the big screen.
What will you be doing?
Regal Cinemas – where movie magic meets unforgettable experiences!
At Regal Cinemas, part of Regal Cineworld, each day is a celebration of everything film and entertainment. From the first popcorn crunch to the closing credits, we’re all about creating moments that spark joy, laughter, and a little bit of movie magic.
With over 9,000 screens across 751 locations in 10 countries, including Cineworld, Picturehouse, Cinema City, Yes Planet, and Regal Cinemas right here in the US - we bring the joy of movies to millions.
Based out of our buzzing Theatre Support Office in Knoxville, Tennessee, we offer a variety of roles with a mix of hybrid, field-based, or remote working options, depending on the role.
What really makes Regal shine? Our people. We’re passionate about supporting your growth and helping you carve out your dream career within the Regal Cineworld family. Fancy joining us on this epic film adventure? Dive into the Regal stories and see what life’s like behind the scenes of the big screen!
Read more about the Regal culture here – Regal Careers
Our Benefits
At Regal Cineworld, we believe our strength comes from the diversity of our people. We are committed to fostering a workplace where everyone feels valued, respected, and empowered to bring their authentic selves to work. Our commitment to inclusion and belonging embraces all aspects of identity, including gender, ethnicity, age, disability, sexual orientation, religion, and background.
We take pride in creating an environment where differences are celebrated and everyone has equal opportunities to succeed. Our hiring process is designed to be fair and accessible, welcoming applicants from all backgrounds. If you need any accommodations during the hiring process or in the workplace to support your needs, please contact the Talent team.
Do you feel like you don’t have all the experience listed but would love to explore a career at Regal? Please still contact [email protected]. We understand that confidence gaps and imposter syndrome can get in the way of meeting incredible candidates, and we wouldn’t want this to prevent us from meeting you.
Description
What is the job?
Love movies and building unforgettable guest experiences? At Regal, we believe loyalty isn’t just about points — it’s about turning every moviegoer into a lifelong fan. As Senior Loyalty Manager, you’ll be the mastermind behind our loyalty strategy, leading campaigns, partnerships, and promotions that excite millions of members. From exclusive screenings to digital activations, you’ll ensure Regal’s loyalty program shines as brightly as the big screen.
What will you be doing?
- Lead loyalty program strategy and execution, aligning initiatives with Regal’s growth roadmap.
- Manage studio and third-party partnerships to deliver impactful promotions and activations.
- Oversee campaign development across email, app, web, social, and in-theatre channels.
- Direct a team of specialists, ensuring flawless execution and measurable ROI.
- Partner with Analytics to define KPIs, leverage A/B testing, and optimize campaigns.
- Translate customer insights into data-driven initiatives that increase engagement and retention.
- Bachelor’s degree in Marketing, Communications, Business, or equivalent experience.
- 5+ years in loyalty marketing, CRM, partnership marketing, or related field.
- Proven track record managing large-scale consumer loyalty or promotional programs.
- Strong leadership skills with experience managing people and cross-functional teams.
- Advanced project management, budgeting, and organizational skills.
- Excellent communication skills and ability to build strong stakeholder relationships.
- Proficiency in Microsoft Office; experience with CRM, loyalty, or campaign platforms preferred.
- You will be a great fit, if our values resonate with you: We Create, We Perform, We Inspire.
Regal Cinemas – where movie magic meets unforgettable experiences!
At Regal Cinemas, part of Regal Cineworld, each day is a celebration of everything film and entertainment. From the first popcorn crunch to the closing credits, we’re all about creating moments that spark joy, laughter, and a little bit of movie magic.
With over 9,000 screens across 751 locations in 10 countries, including Cineworld, Picturehouse, Cinema City, Yes Planet, and Regal Cinemas right here in the US - we bring the joy of movies to millions.
Based out of our buzzing Theatre Support Office in Knoxville, Tennessee, we offer a variety of roles with a mix of hybrid, field-based, or remote working options, depending on the role.
What really makes Regal shine? Our people. We’re passionate about supporting your growth and helping you carve out your dream career within the Regal Cineworld family. Fancy joining us on this epic film adventure? Dive into the Regal stories and see what life’s like behind the scenes of the big screen!
Read more about the Regal culture here – Regal Careers
Our Benefits
- Discretionary annual bonus
- Free movie passes and discounted concessions at any Regal location
- Eligibility to participate in our 401(k) retirement plan with company match after age 21 and six months of service
At Regal Cineworld, we believe our strength comes from the diversity of our people. We are committed to fostering a workplace where everyone feels valued, respected, and empowered to bring their authentic selves to work. Our commitment to inclusion and belonging embraces all aspects of identity, including gender, ethnicity, age, disability, sexual orientation, religion, and background.
We take pride in creating an environment where differences are celebrated and everyone has equal opportunities to succeed. Our hiring process is designed to be fair and accessible, welcoming applicants from all backgrounds. If you need any accommodations during the hiring process or in the workplace to support your needs, please contact the Talent team.
Do you feel like you don’t have all the experience listed but would love to explore a career at Regal? Please still contact [email protected]. We understand that confidence gaps and imposter syndrome can get in the way of meeting incredible candidates, and we wouldn’t want this to prevent us from meeting you.
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