SR Category Management Analyst

Bigelow Tea is the number one specialty tea company in the United States. We are a family-owned and operated business and a Certified B Corporation. Being a certified B Corp officially recognizes a commitment that has been part of the company’s DNA since it was founded 80 years ago. Our purpose has always been about much more than making profits. We are committed to good citizenship, ethical business practices, accountability, transparency, protecting the environment, sustainability and supporting our communities. We pride ourselves in caring about each and every one of our employees. We have a long-term outlook and are constantly working to create an environment that inspires people to make positive contributions every day. Bigelow is currently looking for a select, talented individual, that shares our values, to join our growing team.

JOB DESCRIPTION

CORE RESPONSIBILITIES

Analytical Leadership & Insights

• Analyze multi-source data including syndicated platforms (e.g., NielsenIQ, Circana, SPINS, Numerator), POS, e-commerce, retailer loyalty, internal sales databases and other market research to track category trends, identify growth opportunities, and guide strategic decisions.
• Craft and maintain dynamic dashboards/reports and regular performance updates to inform internal teams (sales, marketing, senior leadership, etc.) and external retail customers.
• Lead or support category reviews, including category & brand trends, assortment optimization, new item introduction, planogram recommendations, and market/consumer/shopper trends.

Presentation & Storytelling

• Prepare compelling, customer-ready presentations - category reviews, space analytics, merchandising recommendations, topic deep dives, quarterly business reviews, and growth opportunities decks with strong visuals.
• Translate into persuasive recommendations that drive decisions around assortment, shelving, pricing, promotion and overall merchandising strategy that support both Bigelow and the customer’s category strategies and objectives.

Cross-Functional Collaboration

• Partner with internal teams - Sales, Brand, Marketing, Shopper Marketing to align consumer insights with tactical recommendations and execution on new and existing item development.
• Perform ad hoc analysis for internal functions including trade, marketing, shopper marketing, finance, food service and for other company/community efforts to support decision making for the organization.
• Manage process of maintaining multiple syndicated databases to ensure data quality & delivery by communicating with our syndicated data providers (NielsenIQ, Circana, SPINS, Numerator, 84.51/Stratum, Retail Symphony, etc.).

Strategic Planning & Execution

• Continually evaluate business to anticipate risks & opportunities and proactively provide recommended improvements.
• Support launch strategies for new items, pack changes, pricing increases or promotional programs.

REQUIRED SKILLS & EXPERIENCE

Industry & Analytical Competency

• Proven experience with CPG data platforms such as NielsenIQ, Circana, and other syndicated POS data analytics.
• Proven experience with Consumer data platforms such as Numerator, Nielsen Homescan Panel, 84.51/Stratum, Retail Symphony, etc.
• Advanced spreadsheets skills (Excel, macros, pivot tables) and experience with BI/visualization tools such as PowerPoint, Power BI, Tableau, etc.
• Technical expertise with space management software a PLUS, preferably NielsenIQ Spaceman

Communication & Storytelling

• Ability to craft clear, engaging insights, both in written and visual formats, tailored to executives, sales teams and retail buying teams.
• Experience working with teams (sales, marketing, R&D, etc.) to build strategies, stories, presentations as well as supporting the delivery of these components.

Project Management & Execution

• Experience managing projects from ideation to implementation - including strategic category reviews, assortment recommendations, planogram/merchandising enhancements, specific category or segment analysis - all with a strong attention to detail.

TEAM ALIGNMENT AND DEVELOPMENT

• Leads initiatives that drive the company values throughout the organization
• Creates a strong, collaborative environment by being team oriented

 LEADERSHIP SKILLS REQUIRED

• Self-starter, resourceful, ability to work independently as well as part of a team
• Strong creative and analytical thinking, ability to interpret data to drive sound business decisions
• Organized, detail-oriented, establish priorities and ability to multi-task
• Excellent presentation skills; is comfortable and confident working with others and presenting to retail customers and Sr. Leadership
• Exceptional time management and ability to work in a fast-paced environment and can easily pivot as needed

EDUCATION and/or EXPERIENCE

• Bachelor’s degree (business, marketing, analytics, or related field) or equivalent experience.

• 5+ years in category management, trade analytics or similar roles in the CPG industry, or equivalent combination of education and experience with syndicated data providers, preferably for CPG industry. 

TRAVEL REQUIREMENTS

• Role requires occasional travel to HQ or key retailer locations
• 10-20% (Domestic)

Bigelow Tea is an Equal Opportunity Employer. Bigelow Tea does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.