Director of Digital Product

About Audien Hearing

Audien Hearing is on a mission to make hearing affordable, accessible, and stigma-free for everyone. Proudly serving over 1 million customers, we lead the way in the over-the-counter (OTC) hearing aid industry by combining innovative technology with a direct-to-consumer model. Our team is passionate about building high-impact products that empower individuals to reconnect with the world around them—at a fraction of traditional hearing aid costs.

Job Title: Director of Digital Product

Location: Scottsdale, AZ (Hybrid or Remote options available)

Employment Type: Full-Time

Position Overview

As the Director of Digital Product, you will own and lead the strategy, performance, and evolution of Audien Hearing’s consumer-facing website as a high-performing digital product. You will be responsible for the site’s user experience (UI/UX), conversion optimization, product merchandising, and technical integrations that support business growth. You’ll work cross-functionally with marketing, operations, development, and leadership to drive continuous improvement, leveraging data and customer insights to inform decisions. This role may oversee a small in-house or outsourced development team or collaborate closely with a dev lead, depending on structure.

Key Responsibilities

• Own the customer-facing e-commerce site as a core digital product, driving its performance, usability, and alignment with business goals.
• Oversee the teams executing front and back end site operations, including Shopify store management, UI/UX, CRO, and development.
• Lead UX and UI improvements to enhance customer engagement and satisfaction, reduce friction, and increase conversion rates.
• Build and manage a CRO roadmap—design and execute A/B tests, track funnel metrics, and identify improvement opportunities.
• Oversee on-site merchandising, product display logic, and promotional strategy to support marketing and sales initiatives.
• Ensure seamless integration between the website and back-end systems (order processing, inventory, CRM, analytics, etc.).
• Lead or collaborate closely with developers and designers to execute updates, troubleshoot issues, and maintain site performance.
• Define and report on KPIs related to site traffic, engagement, sales, and funnel conversion.
• Map and optimize the end-to-end digital customer journey from landing page to post-purchase experience.
• Work with marketing, product, and customer experience teams to align digital initiatives with broader company goals.
  
  

Qualifications

• 5–8+ years of experience in digital product management, e-commerce, or web experience roles.
• Proven experience optimizing DTC e-commerce websites for performance and conversion.
• Strong understanding of UI/UX principles and tools (e.g., Figma, Hotjar, Google Optimize).
• Experience with e-commerce platforms (e.g., Shopify, WooCommerce, Magento) and CMS systems.
• Expert experience with GA4 and other web analytics tools.
• Technical fluency—able to collaborate effectively with developers and understand how front-end and back-end systems interact.
• Experience leading cross-functional teams and managing digital roadmaps.
• Data-driven mindset with strong attention to detail.
• Strong communication and project management skills.
• Bonus: Experience in health tech, regulated products, or subscription models.