Marketing Specialist, Channel Partner

Blue Bird (NASDAQ: BLBD) is recognized as a technology leader and innovator of school buses since its founding in 1927. Our dedicated team members design, engineer and manufacture school buses with a singular focus on safety, reliability, and durability. School buses carry the most precious cargo in the world – 25 million children twice a day – making them the most trusted mode of student transportation. The company is the proven leader in low- and zero-emission school buses with more than 25,000 propane, natural gas, and electric powered buses sold. Blue Bird is transforming the student transportation industry through cleaner energy solutions. For more information on Blue Bird's complete product and service portfolio, visit www.blue-bird.com.

Job Summary

Reporting to the Marketing Manager, the Channel Partner Marketing Specialist, will take lead and be responsible for developing and execution on the channel partner strategy. This role will be pivotal in supporting our network of dealers with their marketing needs. The Channel Partner Marketing Specialist will also be instrumental in analyzing market trends and insights.

Essential Duties And Responsibilities

• Development and execution of channel marketing strategies that align with overall business goals and objectives.
• Manage the relationship with channel partners, ensuring they have the resources and support needed to successfully promote and sell our products.
• Work with 3rd party vendor to order and maintain stock of print materials available for channel partners.
• Monitor and report on the effectiveness of channel marketing initiatives, providing insights and recommendations for continuous improvement.
• Execute channel marketing programs: Monitor, record, and analyze ROI
• Collaborate with cross-functional teams to create compelling marketing materials and campaigns that resonate with channel partners.
• Conduct market research to identify trends and develop competitive analysis.
• Analyze market trends and performance metrics to identify opportunities for growth and optimization within the channel.
• Develop, deploy and manage customer surveys, focus groups and customer engagements
  
  

Knowledge, Skills And Abilities For Success

• Strong project management and organizational skills
• Proficiency with Adobe Creative Suite (InDesign, Illustrator, Photoshop)
• Excellent oral and written communication skills
• Strong analytical, problem solving, and conceptual skills
• Expert knowledge of Microsoft Office, especially Outlook, Word, Excel and PowerPoint
  
  

Basic Education And Experience Required

• Bachelor Degree in Marketing, Design, Communications or similar field.
• 5+ years of experience in a corporate marketing, B2B marketing or agency
  
  

Preferred Experience

• Graphic Design skills, preferred
• Experience with a dealer network or channel partner group, preferred
• Experience in the Automotive industry, preferred
  
  

WORKING CONDITIONS

Office

Primary work is done on the computer

Travel: 20-40%

Lifting items

WE VALUE

• Ability to anticipate and understand customer needs and provide guidance
• Excellent interpersonal and customer relationship skills to handle difficult and sensitive matters.
• Strong project management skills. Exposure to difficult or complex projects a plus.
• Ability to influence stakeholders
• Effective communication and ability to communicate complex details in a clear manner.
• Flexible workspaces and work hours that help you unleash the best you.
• Working in a collaborative team and balancing the needs of individual stakeholders while delivering corporate objectives.
  
  

INCLUDES

• Continued Professional Development
• Benefits including medical, dental and vision insurance, 14 paid holidays, vacation time and 401k matching
• The specific statements shown in each section of this description are not intended to be all-inclusive. They represent typical elements and criteria necessary to successfully perform the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
  
  

Blue Bird is an equal opportunity employer and makes employment decisions on the basis of merit. We strive to have the best available talent in every job based on the Knowledge, Skills and Abilities each person brings. Blue Bird is committed to compliance with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in Company operations and prohibits unlawful discrimination in all forms.

All candidates must be a U.S. citizen or permanent resident. Candidates must be authorized to work in the United States and will be required to provide proof of employment eligibility at the time of hire.